Tsenta vs AIApply, the paywall maze
AIApply is $50/mo for 100 applications, plus $12/mo for resume optimization, plus $12/mo for cover letter optimization. Tsenta is $19/mo for 600 apps with all of that included.
$50/month for 100 applications. 50 cents per application.
then $12/mo if you want the resume tailoring AI. then another $12/mo for the cover letter AI. so the actually-useful bundle is closer to $74/mo for 100 apps.
Tsenta Starter is $19/mo for 600 applications, AI resume optimization included, cover letter fields included, OTP filling included, priority support included.
50 cents per app vs 3 cents per app. roughly 15x cheaper. and we're not the ones charging $12/mo extra for the AI parts that should be in the box.
what AIApply actually is
a bundle of AI job tools that gets sold to you in pieces. resume builder, AI cover letter generator, interview prep, mock interviewer, and an auto-apply feature.
the trap is the $29/mo "toolkit" entry point. that price looks reasonable on the homepage, but actually applying to jobs is metered separately ($50/mo for 100 applications), and the AI features that should make the apply useful (resume optimization, cover letter optimization) are paywalled add-ons at ~$12/mo each.
so you're looking at three or four line items before the product does what you came for.
the marketing focuses on the AI side ("AI rewrites your resume for each job", "AI generates cover letters tailored to the JD"), but in the actual checkout flow those are separate purchases on top of the apply quota.
where AIApply falls short
multiple paywalls. you pay for the toolkit ($29/mo), then you pay for the apply quota ($50/mo for 100 apps), then you pay for resume optimization ($12/mo), then you pay for cover letter optimization ($12/mo). every feature you'd assume comes standard is a separate line item.
50 cents per application is the headline number. that's brutal once you remember ghost jobs and fake reqs are real. if 30 of your 100 applications get burned on fake postings, that's $15 gone with nothing to show for it.
the bundle works out to roughly $74/mo for 100 apps if you want the AI features actually turned on. across a year that's about $888 for 1,200 applications, or 74 cents per application when you factor everything in.
apply happens off in the cloud and you get a summary. no live monitoring of what got submitted to which job. you're trusting a black box on top of the paywall maze.
the marketing is heavy on AI cover letters and light on which ATS platforms actually work. that's usually a tell. if the apply tech was strong they'd lead with it.
where Tsenta is different
flat $19/mo for 600 applications at the Starter tier. 3.2 cents per application. AI resume optimization included on every tier. cover letter fields handled by the same LLM stack. automated OTP filling included. priority support included. nothing locked behind an add-on.
want more volume? Pro $39/mo for 1,500 apps. Power $99/mo for 4,500 apps. Quarterly saves up to 32%. Annual saves up to 36%.
prefer one-time? credit packs that never expire: $19/200, $39/600, $99/2000.
want to try first? free tier gives you 25 applications, full Pro features, no time limit.
apply from anywhere. eight surfaces: web dashboard, native desktop on Mac/Windows/Linux, Android app, iOS app (pending App Store review), Chrome extension, MCP for Claude and ChatGPT, iMessage bot, WhatsApp bot.
AIApply is a web tool. that's it.
the comparison
| Feature | AIApply | Tsenta |
|---|---|---|
| Headline price | $50/mo for 100 applications | $19/mo for 600 applications |
| Per-application cost | ~$0.50/app (more with add-ons) | ~$0.03/app |
| AI resume optimization | $12/mo paid add-on | Included every tier |
| AI cover letter optimization | $12/mo paid add-on | Included every tier |
| Automated OTP filling | No | Included every tier |
| Priority support | Unclear | Included every tier |
| Real bundle cost (apply + AI add-ons) | ~$74/mo for 100 apps | $19/mo for 600 apps |
| Volume tiers | None for higher app counts | Pro $39 (1,500 apps), Power $99 (4,500 apps) |
| Credit packs (never expire) | No | $19/200, $39/600, $99/2000 |
| Free tier | Limited free credits | 25 apps total, no time limit, full Pro features |
| Quarterly/annual savings | Annual discount on tools | Up to 32% quarterly, up to 36% annual |
| ATS coverage | Vague | Workday, Greenhouse, Ashby, SmartRecruiters, Lever, iCIMS, Oracle Cloud, Workable, Paylocity, JazzHR, BambooHR, Jobvite, Rippling, BreezyHR, UltiPro |
| Surfaces to apply from | Web only | Web, Mac/Win/Linux desktop, Android, iOS (pending review), Chrome extension, MCP (Claude/ChatGPT), iMessage, WhatsApp |
| Built by | Marketing team | Two college kids who actually used it (YC S26) |
the closer
every feature you'd assume is in the box at AIApply is sold to you separately. apply quota, resume AI, cover letter AI, the toolkit subscription. they all add up.
ours is one price for the whole thing. $19/mo for 600 apps and everything that makes them useful.
(read the full comparison across 21 cloud appliers if you want the wider picture.)