Zuru Toys→
Social and Content Executive at Zuru Toys in Auckland | New Zealand
Job Description
Position Overview
We’re building the best internal creative agency in the world and looking for a Social & Content Executive to help lead how our brands show up on TikTok, Instagram, YouTube and Facebook. You’ll own global content planning across multiple brands, turn culture and community sentiment into ideas that convert, and pick up the camera yourself when the brief calls for it. You’re culturally switched on, craft-driven and at your best when you’re turning a scroll-stopping idea into content that performs.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started.
Position Impact
This is a seat with real ownership. You’ll be the eyes and ears of our brands on social, running global channels day to day and setting the content agenda across dozens of markets, with real budgets and real audiences. You’ll own Creator Studio and our brand tone of voice, working side by side with Design, Digital, Brand Marketing, Brand Engagement and Creator teams. Some people in this role lean into strategy and some into making, but ideas sit at the centre of the job either way. It’s a proving ground for future Creative and Management & Strategy leaders inside ZURU Creative.
How you’ll help us grow
Generate bold, culturally tuned content ideas that make our brands impossible to ignore, not just plans and calendars
Lead global content strategy and planning across TikTok, Instagram, YouTube and Facebook
Manage our global social channels day to day, tracking performance, sentiment and engagement trends
Turn performance and competitor insight into the next round of ideas, not just a slide deck
Make as well as manage: shoot, script or edit content yourself when the brief calls for it
Own Creator Studio: brief, approve and fold creator content into the wider plan with Brand Engagement
Own brand tone of voice, writing on-brand copy for social, retailer sites and point of sale
Brief Design teams and guide localisation of content, copy and creator campaigns for key markets
What Helps You Win Here
Proven content chops: a track record planning and creating content across major social platforms
Ideas as much as execution: you dream up a scroll-stopping concept as naturally as you build a content calendar
Sharp copywriting: you write brand-right copy for any touchpoint, in any tone of voice
Insight-led decision making: you turn performance data into content ideas and business calls
Culturally switched on: you clock trends and shifts in sentiment before they show up in a report
Ownership and collaboration: you take the lead on the channel, and Design, Digital, Brand Marketing and Creator teams move faster because of you
Think you’ve got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we’re office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
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ZURU may use AI tools to help screen, assess or select applicants.