Zuru Toys→
Marketing Executive - Pet at Zuru Toys in Auckland | New Zealand
Job Description
POSITION OVERVIEW
We’re scaling Mr Purrs, our cat food brand taking on the category giants in North America, and building our next wave of pet brands to launch in 2027. We’re looking for a Marketing Executive who loves making launches land. You’ll own the projects that put our brands on shelf, on feeds and in front of pet parents across the US and the world. If you love pace and ownership, and want to see your work in the world’s biggest retailers like Walmart and Target, this is your seat.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started.
Position Impact
North America is where our pet brands are scaling fastest, and you’ll own one question: how do we make this launch land brilliantly, on time and on budget? You’ll help launch new products, brands and markets end to end, from activations to retail media and the digital shelf. Then you’ll take what works to the UK, Australia, New Zealand and beyond. You’ll work with Sales, Content, Digital Media, Design and Ecommerce, plus our agency partners. You’ll get broad exposure across brands and markets and a clear path to grow your career.
How you’ll help us grow
Lead key launches end to end: new brands, innovation and launches into new markets, including content, influencers, PR, sampling, reviews and website and social set-up
Run launch critical paths, rally project teams and partners, flag risks early and solve problems as they come up
Own our digital shelf: build and maintain retailer product pages and ecommerce content so our brands win online
Prepare retailer recaps and support line review and innovation-day materials
Lead creative and content projects from brief to sign-off, adapting assets for each market
Activate media and retail media with our Digital Media team and retail partners, from launch briefs and flighting to in-store activation
Manage project budgets: purchase orders, vendor set-up and tracking spend against plan
Read the results, run small tests and turn what you learn into better execution
What Helps You Win Here
1–3 years in marketing, ideally in FMCG or consumer brands, with hands-on project delivery
Experience in at least two of: ecommerce or retailer product pages, influencer or sampling programmes, social media or retail media
A track record of working with agencies or external partners and keeping projects on track
Launch experience is a plus, and pet, personal care or household categories are a bonus
Organised and reliable: you juggle several projects at once without dropping pace, quality or detail
An ownership mindset and a curious eye for data: you take a brief, run with it and spot what’s working
Think you’ve got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we’re office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
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ZURU may use AI tools to help screen, assess or select applicants.