Digital Marketing Manager at Zuellig Pharma · Jakarta…

1. Digital Strategy & Planning

• Develop annual digital marketing strategy and activation calendar aligned with brand and business objectives.

• Translate brand priorities into full-funnel digital strategies covering Awareness, Consideration, Conversion, and Repeat.

• Identify new digital trends, platforms, technologies, and consumer behaviors that can accelerate brand growth.

• Work closely with Brand Managers to ensure consistency between brand strategy and digital execution.

2. Social Media & Content

• Develop social media and content strategies across relevant platforms including Instagram, TikTok, YouTube, and emerging channels.

• Develop engaging and educational content that strengthens brand positioning and drives consumer engagement.

• Manage content calendars, campaign assets, community engagement, and social media performance.

• Ensure digital content complies with brand guidelines and relevant regulatory requirements.

3. KOL, Influencer, UGC & Affiliate Marketing

• Develop KOL and influencer strategies based on brand objectives and target consumers.

• Build scalable UGC and affiliate programs to increase content volume, advocacy, traffic, and conversion.

• Manage KOL/influencer selection, briefing, content quality, campaign execution, and performance evaluation.

• Continuously optimize KOL, UGC, and affiliate investment based on performance and ROI.

4. Paid Media & Performance Marketing

• Develop and manage paid media campaigns across Meta, TikTok, Google, YouTube, marketplace advertising, and other relevant platforms.

• Optimize media investment across awareness, traffic, retargeting, and conversion objectives.

• Monitor key metrics including Reach, CPM, CTR, CPC, Engagement, Conversion Rate, CAC, ROAS, and Revenue.

• Conduct campaign analysis and recommend optimization to improve marketing efficiency.

5. E-commerce & Social Commerce

• Work closely with the E-commerce agency to accelerate online sales across relevant marketplaces and social-commerce platforms.

• Develop activation plans for double-date campaigns, payday, product launches, bundles, vouchers, livestreaming, and other commercial moments.

• Optimize product visibility, traffic, conversion, ratings/reviews, and consumer experience across marketplaces.

• Support marketplace media and promotional strategies to achieve online sales targets.

6. CRM & Consumer Retention

• Develop CRM and consumer engagement initiatives to drive repeat purchase and loyalty.

• Build consumer databases through sampling, digital activation, events, and other recruitment programs.

• Develop retargeting and re-engagement programs based on consumer behavior and purchase journey.

• Identify opportunities to improve consumer lifetime value and repeat purchase.

7. Digital Analytics & Performance Reporting

• Develop regular digital and e-commerce dashboards covering brand, campaign, channel, and platform performance.

• Analyze the consumer journey from impression to engagement, traffic, add-to-cart, purchase, and repeat.

• Translate digital data into actionable recommendations for Brand, Sales, and E-commerce teams.

• Conduct post-campaign evaluations and identify key learnings for future optimization.

8. Agency & Budget Management

• Manage digital, social media, media buying, KOL, UGC, affiliate, and other digital agency partners.

• Develop clear agency briefs, KPIs, timelines, and deliverables.

• Manage digital marketing budgets and ensure investment is allocated toward activities with measurable business impact.

• Regularly evaluate agency performance, cost efficiency, and quality of execution.

9. Cross-Functional Collaboration

• Partner closely with Brand Marketing, E-commerce, Sales, Trade Marketing, Medical, Regulatory, and other functions.

• Support brand launches and integrated campaigns with strong digital amplification.

• Provide digital insights and recommendations during brand planning and monthly business reviews.

• Digital contribution to brand and e-commerce sales

• Online sales and GMV growth

• Traffic and conversion growth

• ROAS and marketing efficiency

• Consumer acquisition and repeat purchase

• Growth of qualified social media reach and engagement

• KOL, UGC, and affiliate effectiveness

• Improvement in marketplace visibility and conversion

• Quality and timeliness of campaign execution

• Effective management of digital marketing investment