Associate - Media Buying at Z1 Tech in Gurgaon, Haryana, IN

Z1 Tech (Great Place to Work-Certified™) is seeking an experienced Associate - Media Buying to join our highly collaborative, motivated, and fast-growing team.

What will you do as an Associate - Media Buying :

Campaign Strategy & Execution

• Own end-to-end planning and execution of performance marketing campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads, and native platforms • Develop channel-wise strategies aligned with business and revenue goals • Identify scaling opportunities through audience segmentation, keyword expansion, and creative testing

Optimization & Performance • Continuously optimize campaigns for CTR, CPA, ROAS, and conversions • Drive structured A/B testing across creatives, copies, landing pages, and bidding strategies • Monitor performance closely and make data-driven decisions to improve ROI

Budgeting & Scaling • Manage and allocate budgets efficiently across multiple campaigns and channels • Track spends, forecast performance, and ensure optimal utilization of budgets • Identify high-performing channels and scale campaigns accordingly

Analytics & Reporting • Analyze campaign performance using Google Analytics, ad platforms, and other tools • Build insights-driven reports highlighting performance, learnings, and next steps • Connect campaign performance to business impact

Collaboration & Ownership • Work closely with marketing, product, and creative teams to improve campaign outcomes • Stay updated with industry trends, platform updates, and emerging ad formats

What are we looking for :

• 0–1 year of experience in performance marketing, digital marketing, or media buying (internships also considered).
• Basic understanding of Google Ads and Meta Ads Manager.
• Familiarity with digital ad platforms like Taboola, Outbrain, or other native ad platforms is a plus.
• Basic knowledge of campaign metrics like CTR, CPC, CPA, ROAS, and conversions. • Understanding of Google Analytics and performance tracking is a plus.
• Strong interest in learning campaign optimization, audience targeting, and bidding strategies.
• Analytical mindset with good attention to detail.
• Self-motivated, quick learner, and comfortable working in a fast-paced environment.
• Good communication and problem-solving skills.

About Z1 Tech:

Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix and Jnee . Our offices are located in New York and in India (Gurugram).

We're committed to creating a dynamic work environment that values diversity and inclusion and represent employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.