Social Commerce Manager - Tik Tok Shop (Copy) at Wyze Labs · Kirkland

At Wyze, we make smart home technology accessible to everyone. We're known for disrupting markets with high-quality, affordable products - from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team driven by curiosity and powered by data.

The Opportunity

Wyze is already one of the top electronics sellers on TikTok Shop, generating millions in revenue and multiple viral products. We’re looking for a Social Commerce Manager to be the end-to-end owner Wyze's Tik Tok Shop and broader social commerce business. You’ll lead a strategic reset of the channel, building a sustainable operating model that’s tightly aligned with company goals and financial targets. This is a highly visible role for a builder who wants to own the P&L, shape our creator and affiliate strategy, and stand up a team and playbook in one of the fastest-growing commerce channels.

This is a highly cross-functional role for someone who combines strong e-commerce instincts with a scrappy, entrepreneurial mindset. You don’t need to be a content creator, but you should understand what drives conversion and how to translate social content into sales. You thrive in roles where things need to be defined and built versus someone handing you a prebuilt playbook.

What You’ll Do

• Own the end-to-end performance of Wyze’s TikTok Shop / social commerce business – strategy, roadmap, execution, and results.
• Define the strategic role of TikTok Shop within Wyze’s overall channel mix and align it to company-level goals and financial targets.
• Translate strategy into clear priorities, operating plans, and KPIs; decide where to invest people, budget, and partner resources.
• Lead day-to-day operations to hit GMV, contribution margin, ROI, and cross-channel impact goals.
• Build and refine a stable operating model for social commerce, including processes, workflows, and vendor/partner structure.
• Lead cross-functional collaboration with Product, Marketing, Creative, Logistics, Finance, BI, and Customer Support to deliver campaigns and launches.
• Build and deepen partnerships with TikTok and other social commerce platforms to unlock growth programs, incentives, and new features.
• Own planning and execution for key moments (e.g. Wyze Day, Black Friday/Cyber Monday, major launches) across TikTok Shop / social commerce.
• Monitor business performance and creator/affiliate programs, identify risks and opportunities, and quickly adjust strategy and tactics.
• Use data to inform assortment, pricing, promotional levers, and creator/influencer strategy; establish simple reporting and feedback loops.
• Proactively explore and test new growth levers (creators, affiliates, live shopping formats, new markets) and scale what works.

What You Bring

• 5+ years in e-commerce, social commerce, or marketplace roles with meaningful channel or business ownership
• 2-3 years of mentoring and leading high performance teams
• Strong merchandising and commercial instincts (pricing, promotions, bundles, conversion optimization)
• Analytical mindset; comfortable using data to evaluate performance and manage to financial targets (GMV, contribution margin, investment ROI, cross-channel sales impact).
• Excellent collaboration and communication skills; able to lead through influence with cross-functional partners and external platforms.
• Comfort building structure where it doesn’t exist yet – from team design to processes, tools, and vendor structure.
• Entrepreneurial mindset — you enjoy building and improving systems in fast-moving environments

Nice-to-Haves

• Experience operating or supporting TikTok Shop
• Experience with creator or affiliate marketing programs
• Experience with Shopify or other e-commerce platforms
• Background managing marketplace channels such as Amazon, Instagram Shop, or other social commerce platform

More about us:

Over the years, Wyze earned a reputation for disrupting entrenched categories and delivering products that feel almost too good to be true. That early impact brought industry recognition from Forbes, TIME, Fast Company, PCMag, and others… all signals of momentum that helped establish Wyze as a breakout brand.

Today, Wyze is focused on its next stage of company building. We’re scaling our platform, strengthening our operating rigor, and investing for long-term growth, while staying true to the belief that everyday people deserve access to great technology. This is a phase defined less by headlines and more by execution, craft, and durable impact.

Our people are central to that work. Wyze has been recognized as a Best Place to Work by Built in Seattle and Seattle Business Magazine, but what matters most is the environment we’re building now: one where smart, pragmatic builders take ownership, move fast, and shape what comes next.

Come Join Us!

Benefits:

Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze.

• 12 Holidays - 8 set holidays and 4 Floating Holidays
• 24 days of PTO every year
• Additional Wyze anniversary vacation days
• Principal 401k Plan (no company match at this time)

Wyze is an equal opportunity employer and values diversity and inclusion. We are committed to providing equal employment opportunities to all applicants and employees. We provide reasonable accommodations to qualified individuals with disabilities to enable participation in the job application or interview process, performance of essential job functions, and access to other benefits and privileges of employment, in accordance with applicable law.

If you need a reasonable accommodation, please contact recruiting@wyze.com.