Director of Demand Generation at Wisdom AI in San Mateo, CA

We are WisdomAI.

We exist to help people unlock clarity from complexity.

WisdomAI builds AI-powered analytics that put answers directly in the hands of the people closest to the business. Our platform doesn’t just surface insights — it explains the why behind them, helping teams move from data to decisions with speed, confidence, and context.

We’re trusted by companies like Cisco, Patreon, and Rubrik — and we’re just getting started.

The problems here are hard, and the expectations are high. Our team is energized by both.

If you’re compelled by ambitious problems, high standards, and meaningful ownership, you’ll thrive here.

Help Build the Growth Engine Behind a New AI Category

WisdomAI is defining a new category in enterprise AI: Agentic Analytics — replacing dashboards with AI systems that understand business context and deliver trusted insights automatically.

Backed by top-tier investors and trusted by companies like Cisco and ConocoPhillips, we’re entering a major growth phase and building the marketing engine to support it.

We’re looking for a Director of Demand Generation to own and scale our pipeline engine. This leader will drive our demand strategy across events, field marketing, paid media, webinars, ABM, and integrated campaigns — turning marketing programs into measurable revenue impact.

This role reports to the Head of Marketing and works closely with Sales, Product Marketing, and Design to build a modern, data-driven demand engine.

What You’ll Own

Demand Strategy

• Own the end-to-end demand generation strategy and pipeline creation model
• Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
• Align marketing programs to revenue targets and sales priorities

Pipeline Growth

• Drive marketing-sourced and marketing-influenced pipeline
• Partner closely with Sales to identify target accounts and design programs that create meaningful engagement Build scalable demand programs that consistently generate qualified opportunities

Data, Measurement & Optimization

• Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
• Be deeply analytical and continuously optimize campaigns based on performance
• Turn insights into repeatable growth playbooks

Marketing Infrastructure

• Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
• Improve lead routing, scoring, nurture flows, and campaign tracking
• Build systems that support scale as the company grows

Cross-Functional Collaboration

• Work closely with Sales on account targeting, pipeline generation, and campaign alignment
• Partner with Product Marketing to translate positioning into demand programs
• Collaborate with Design to create high-performing campaign assets

What We’re Looking For

• 10+ years of experience in demand generation or growth marketing
• Proven experience building pipeline programs at early-stage B2B SaaS companies
• Strong growth marketing mindset — constantly testing, iterating, and optimizing
• Deep focus on pipeline impact, conversion rates, and ROI
• Highly analytical and data/measurement obsessed
• Experience running integrated campaigns across multiple channels
• Hands-on experience with HubSpot or similar marketing automation platforms
• Strong collaborator with sales teams and cross-functional partners

Why This Role Is Exciting

• You’ll build the demand engine for a category-defining AI company
• You’ll have direct ownership of pipeline growth
• You’ll work closely with leadership and help shape the go-to-market strategy
• You’ll have the opportunity to build scalable programs from the ground up

What Success Looks Like

Within your first year:

• A predictable and scalable pipeline engine is in place
• Marketing programs consistently drive qualified opportunities
• Sales and marketing operate in tight alignment around pipeline targets
• Demand programs are measurable, optimized, and repeatable

If you love building growth engines, experimenting across channels, and turning marketing into a predictable pipeline driver — we’d love to talk.

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Our CRAFT

CRAFT isn’t a list of aspirational values. It’s how we hire, how we promote, how we resolve hard calls, and how we stay honest with ourselves.

C — Customer trust. Everything starts here. We listen carefully, act with integrity, and respond with urgency. Delight is downstream of trust — never the other way around.

R — Relentless on outcomes. We move with urgency, take initiative, and see things through. Effort isn’t the measure — results are. If something isn’t working, we change the approach now.

A — Authenticity. We say the hard things, directly and with respect. We also show up as full humans. That combination is how trust is earned and how we grow together.

F — First principles, grounded in reality. We don’t accept “that’s how it’s done.” We strip problems to what’s actually true and build up from there — then validate quickly and let real-world results decide.

T — Transparency. We share the why, not just the what. When something can’t be shared, we say so. We’re one team — information flows so we can do our best work and challenge each other when we’re wrong.

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Equal opportunity employer

WisdomAI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We are committed to building a diverse, inclusive team where everyone can do their best work.