Senior Manager, Demand Generation at WillowTree · Toronto

WHO WE ARE Welcome to TELUS Digital https://www.telusdigital.com/ — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS https://www.telus.com/en/, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. TELUS Digital is the customer experience transformation partner to the world's most admired brands. Our diverse team weaves data, technology, and human ingenuity to deliver differentiated customer journeys, drive operational effectiveness, and scale AI solutions with meaningful value and positive impact. We craft real-world solutions in the moments that matter, from customer acquisition to lifelong loyalty. Our solutions span Data & AI, Digital Experience & IT, CX Management and Trust & Safety. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are - all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. LOCATION & FLEXIBILITY Our Senior Manager, Demand Generation will operate remotely in Ontario OR be based out of our Toronto, ON office. THE OPPORTUNITY We are looking for a driven and strategic Senior Manager, Demand Generation to own and optimize our end-to-end lead engine. This is a high-impact role that sits at the intersection of inbound marketing operations, outbound sales development, and data-driven pipeline growth. The ideal candidate brings deep expertise in both inbound and outbound methodologies, has led SDR teams to high performance, and thrives in the fast-paced environment of managed services or SaaS organization. RESPONSIBILITIES - Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies; build and manage outbound sequences via Apollo and similar tools. - Track and iterate on key outbound metrics (connect rates, reply rates, meetings booked, pipeline influenced) to continuously improve cadence structure and messaging. - Own the end-to-end lead process including capture and conversion tracking, with clear SLA and funnel performance reporting - Define and maintain lead scoring models in alignment with marketing and sales, continuously optimizing conversion at each funnel stage. - Serve as a player-coach: collaborate with SDR team members to create and support individualized career development plans. Lead, coach, and develop a team of SDRs by setting performance standards, running call reviews, and conducting regular pipeline inspections. - Serve as the internal expert and champion for excellence in outreach and AI-powered tools. Drive adoption of cutting-edge automation to elevate outreach sophistication, improve team productivity, and optimize conversion rates across the SDR funnel. - Build and maintain a library of cold outreach templates (email, LinkedIn, phone scripts) tailored to different client and contact profiles. - Design and manage SDR incentive programs (SPIFs, commissions, recognition) and socialize team performance across sales leadership and the broader organization. - Interlock with commercial leaders to ensure direct alignment of lead generation strategies to commercial pursuits and revenue priorities. - Work in lockstep with cross-functional partners including product marketing, sales ops, and revenue operations to orchestrate cross-functional campaigns, lead attribution accuracy, and alignment across the tech stack. - Attend and represent the company at key industry events and conferences as part of lead generation responsibilities; plan and execute pre- and post-event outreach campaigns for trade shows and virtual events, tracking event-sourced pipeline and ROI. QUALIFICATIONS - 7 to 10 years of experience in lead generation, sales development, or demand generation - Proven track record of building and leading high-performing SDR teams - Deep expertise in outbound prospecting, sequencing, and messaging strategy - Strong knowledge of inbound lead management processes and funnel optimization - Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools - Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent) - Fluency with AI-powered tools for sales productivity, prospecting, and personalization - Experience in a SaaS, managed services, or technology company preferred - Strong data literacy with comfort building pipeline dashboards and KPI reports - Excellent written and verbal communication skills - Skilled at crafting compelling outreach content EQUAL OPPORTUNITY EMPLOYER At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity. We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us. For more information on how we use your information, see our Privacy Policy https://www.telusdigital.com/privacy-policy.