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Director of Merchandising, Hardlines at Wilco in Mt Angel, OR
Job Description
Director of Merchandising, Hardlines
JOB PURPOSE: TO DELIVER ON THE MISSION OF WILCO BY DRIVING MERCHANDISING SALES, MARGIN, AND INVENTORY PERFORMANCE.
JOB SUMMARY: The Director of Merchandising, Hardlines leads strategy and execution across merchandise planning, product development, sourcing, pricing, promotions, and vendor partnerships. This role is accountable for sales, margin, and inventory performance across Wilco’s Pet, Animal Health, Fencing and Livestock, and Hardware & Auto categories, across both stores and eCommerce. The Director builds and develops a high-performing merchandising team and partners closely with the Director of Merchandising, Softlines, and cross-functional leaders to deliver results across the business.
Reports To: VP of Merchandising
Supervises: Product Merchants, Merchandising Assistants
RESPONSIBILITIES
Strategy & Planning
- Lead development of merchandise plans by category, for stores and for eCommerce, covering sales and every component of margin: IMU, freight, markdowns and shrink.
- Partner with the VP of Merchandising to develop strategic merchandising plans, including a sourcing strategy for each SKU.
- Deliver annual sales, margin, and inventory plans through categories purchased directly and through product merchants.
Product Development & Assortment
- Develop, manage, and collaborate on product strategies for in-store and eCommerce products in a high-SKU-count environment.
- Apply market information and brand filtering to product strategy, including emerging trends in Animal Health, Fencing, Livestock, Pet, Hardware, and Auto.
- Lead SKU optimization and rationalization during regular business cycles, with a focus on in-stock performance in replenishment-driven categories.
- Manage slow-moving product reviews and strategies, including the discontinuation process and discounted pricing.
- Work with vendors and internal partners to meet regulatory and compliance requirements, particularly in animal health and other regulated products.
Vendor Partnerships
- Lead and support Product Merchants in building effective vendor partnerships.
- Participate directly in vendor strategy sessions and meetings with key vendors, including national brands and ongoing vendor programs.
- Set vendor plans that include revenue, margin, and inventory targets and advertising support and co-op funds.
Promotions & Pricing
- Lead pricing strategy to maximize sales and margin targets by department.
- Own the end-to-end promotional strategy for hardlines categories, from selection and sourcing through direction to store operations, including post-promotion analysis and reporting.
- Monitor and oversee competitor pricing strategies for hardlines, including response execution and price elasticity review.
Inventory & Supply Chain
- Support inventory management for hardlines in partnership with the Director of Merchandise Planning and Allocation.
- Support supply chain departments on strategies that deliver service and working capital targets.
Reporting & Analysis
- Deliver weekly business reports and forecasts that give fact-based summaries of past performance and profitability to support decision-making.
- Evaluate and analyze sales and profitability performance across all hardlines categories.
Team Leadership
- Manage and develop the hardlines merchandising team, using relevant metrics to ensure performance, productivity, and growth.
ADDITIONAL RESPONSIBILITIES
- Build organizational capacity through improved programs, policies, and systems.
- Apply strong process discipline and technology systems to drive efficiency.
- Ensure plans align with company-wide goals, and reconcile them regularly.
- Perform other duties and tasks as assigned by the VP of Merchandising.
SPECIAL SKILLS/TRAINING
- Retail Finance: strong financial retail background, with a solid grasp of the components of gross margin, advanced retail math, and a competency in making data-based decisions.
- Sourcing: expert in product sourcing in a dynamic retail environment.
- Business Acumen: effective business planning, project management, problem-solving, negotiation, and financial analysis.
- Leadership: proven ability to influence and inspire team members.
- Communication: excellent communication and collaboration skills, including partnering with the Softlines Director and Director of Merchandise Planning and Allocation.
- Work Style: extreme attention to detail, deadline focus, and high motivation.
EXPERIENCE/EDUCATION
- 10+ years in senior retail merchandising roles of increasing scope, complexity, and leadership responsibility.
- 10+ years of direct product sourcing experience, including hardlines categories such as pet, farm and hardware & auto, with national-brand and import vendors.
- 5+ years in a leadership role at a retail company with 10+ locations and $100m+ in sales.
- Experience in sourcing models including Direct, through Distribution, and through Channel Buying Groups.
- Experience in regulated or compliance-sensitive categories, such as animal health, is preferred.
- Proven record of delivering all budgeted metrics in a high-SKU-count environment.
- Bachelor's degree in business or a related field.
SUCCESS AT 12 MONTHS
- Success in this role means applying prior knowledge, learning the Wilco hardlines business quickly, earning the team's and vendors' trust, and owning the merchandise plan with measurable results.
- Annual sales, margin, and inventory plans are delivered across all hardlines categories.
- In-stock rates are strong, and slow-moving inventory is managed through a disciplined process.
- Vendor partnerships are strong, and merchandising teams are performing against clear metrics.
- The merchandising team is developed, engaged, and accountable.
- Plans are aligned with company-wide goals and with the Softlines Director's plans.
WORKING CONDITIONS
- To be eligible for remote work, the successful candidate must have an ergonomic workspace, free from distractions.
- This position requires the ability to work on-site at our headquarters in Mt. Angel, OR, 2-3 days per week.
- Occasional travel to Wilco Retail stores and meetings with vendors.
- Must be willing and able to attend trade shows (overnight travel is expected ~1x per quarter)
BENEFITS
- STIP Eligible
- Medical, dental, and vision health insurance
- Profit Sharing Program - up to 3% of your annual wages
- 401 (k) Retirement Plan with up to 6% Employer Match
- Advancement Opportunities
- Employee Assistance Program
- Referral Bonus - refer a friend or family member
- Long-term disability and Life/AD & D Insurance
- Generous Employee Discount
- Tuition Reimbursement
- On-Demand Pay
- Holidays and paid time off.
*Employment is contingent upon the successful completion of a drug screen and criminal background check, consistent with applicable law.
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