Senior Product Manager, Awareness & Consideration at Westpac… · Sydney

Senior Product Manager, Awareness & Consideration

Location: Sydney, NSW, Australia

What's the role?

We’re looking for a commercially astute, customer-obsessed Senior Product Manager to help build Westpac’s next generation Home Lending growth engine. In our Awareness & Consideration Release Train, you’ll shape priorities across connected product experiences and capabilities that help more customers choose Westpac, build deeper relationships and stay with us for longer.

You’ll work across opportunities spanning digital discovery and property intelligence, lead generation and allocation, personalised onboarding, customer decisioning, MyEDB+ engagement and proactive retention. Your focus is on solving the right customer problems and creating measurable commercial value—not simply delivering a list of features.

Partnering with the Commercial Product Lead and empowered Product Owners, you’ll bring clarity to complex choices, connect strategy to squad outcomes and influence investment and sequencing across the release train. This is a senior individual-contributor role with significant scope and influence, rather than formal people-management accountability.

What will you do?

• Own the performance story: Diagnose customer and portfolio outcomes across consideration, qualified leads, conversion, first-party acquisition, relationship depth, retention, revenue and margin; recommend targeted interventions.
• Shape product strategy: Frame ambiguous problems using customer research, competitor and market insight, commercial economics and data; develop compelling options, investment cases and outcome-led priorities.
• Enable empowered product teams: Set clear problems, guardrails and success measures with Product Owners; coach strong discovery, experimentation and product judgement while leaving squad backlogs and day-to-day delivery ownership with POs.
• Connect the growth engine: Align customer journeys and dependencies across property tools, marketing and media data, decisioning, lead allocation, banker experiences, onboarding, MyEDB+ and retention interventions.
• Partner deeply with technology and design: Work with engineers, data scientists, designers and analytics specialists to test desirability, usability, feasibility and business viability before scaling solutions.
• Make high-quality trade-offs: Evaluate customer value, cost, risk, operational impacts and opportunity cost; influence senior stakeholders and escalate decisions beyond delegated authority.
• Lead readiness and optimisation: Coordinate cross-squad dependencies and go-to-market readiness with Marketing, Distribution and Operations; measure adoption and impact, learn and iterate after launch.
• Build trust through good governance: Partner with Risk, Compliance and Finance on product lifecycle reviews, pricing and performance changes, controls, incidents, complaints, remediation and reliable reporting.

What do I need?

• Significant product management experience in complex digital, data-led or customer-facing environments, with evidence of measurable customer and commercial outcomes.
• Strong product strategy and discovery capability: customer problem framing, qualitative and quantitative research, hypothesis testing, experimentation and outcome-based roadmaps.
• Commercial judgement and analytical depth: confidence with growth funnels, unit economics, prioritisation, investment trade-offs and performance diagnosis.
• Ability to influence across multiple squads and senior stakeholders without relying on formal authority; a talent for coaching Product Owners and raising product craft.
• Fluency working with engineering, design, data and technology leaders; curiosity about AI, decisioning, predictive models and scalable digital platforms.
• Clear, persuasive communication and the courage to challenge assumptions, simplify complexity and make balanced decisions in a regulated environment.
• Experience in banking, home lending, customer acquisition, personalisation or retention is valuable, but not essential. We welcome exceptional product talent from other industries who can bring fresh thinking and a strong customer lens.

Why join us?

We’re obsessed with becoming our customers' #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:

• Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives.

Create Your Future Today

To get started, simply click on the APPLY or APPLY NOW button.

We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page, under the ‘Diversity, Sustainability and Flexibility’ section.