Specialist - Digital Marketing (12-month contract) at Wesco · Calgary

Specialist - Digital Marketing (12-month contract)

Location: Calgary, AB, Canada

As a Digital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract & retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs.

What We Offer

• 12 month Contract full-time position, Monday through Friday schedule - weekends are for friends and family.
• Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.
• Competitive compensation, benefits, and regular reviews.
• Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.
• Ongoing training and development, with opportunities for internal advancement.

Responsibilities:

• Own the customer-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions.
• Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources.
• Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency.
• Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales.
• Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment.
• Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community.
• Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion.
• Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability.
• Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance.
• Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact.
• Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail.

Marketing Context:

• Focus Areas: content authoring, email marketing and automation, SEO/AEO, social media, analytics, conversion optimization, and occasional paid media
• Target Audience: Electrical buyers across residential, commercial and DIYers seeking
• Platforms: Klaviyo, GA, Shopify, Monday.com, Microsoft Office and similar.
• Collaborators: eCommerce & Marketing leaders, product leaders, marketing team, suppliers and external partners/agencies.
• Engagement Channels: eCommerce website, email, organic and paid social, Google Ads, partner marketing, and educational content

Qualifications:

• Experience: 3-5 years of hands-on digital marketing experience.
• College Diploma in a related discipline required; Bachelors Degree - Marketing, Business, Communications, eCommerce or related area preferred.
• Search optimization: Strong knowledge of SEO and AEO best practices, with experience applying them to website content and structure.
• Marketing technology: Proficiency with email automation platforms, content management systems, CRM tools, web analytics and eCommerce reporting.
• Analytics and insight: Experience interpreting store and web data, identifying actionable insights and translating findings into practical recommendations.
• Content and brand: Strong content development skills, with close attention to brand consistency and customer clarity. Comfortable creating light visual content in Canva and publishing across web and social channels.
• Paid media: Working knowledge of Google Ads and paid social platforms is an asset.
• Performance mindset: Data-driven and analytical, with the ability to measure impact and turn results into clear next steps.
• Organization: Highly organized and detail-oriented, with the ability to prioritize competing demands and meet multiple deadlines.
• Initiative and ownership: Proactive in developing new approaches that improve projects, processes or business performance.

• Communication: Communicates issues clearly, listens actively and contributes positively as a team member.

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This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, EECOL also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.