Performance Marketing Analyst at WebCastle… · Kochi

Founded in 2008, WebCastle is a globally trusted digital solutions company with offices in India, the UAE, and the USA. We partner with businesses worldwide to deliver high-impact web, marketing, and technology solutions. As we scale rapidly and manage increasingly larger advertising budgets for our clients, we are expanding our performance marketing team.

Role Overview:

We are looking for a Performance Marketing Analyst who can plan, execute, and optimise high-impact paid campaigns while driving measurable business outcomes. This role is ideal for a data-driven marketer who thrives in a fast-paced, growth-focused environment and has hands-on experience managing large-scale performance campaigns.

What the Ideal Candidate Looks Like

You are a results-oriented performance marketer with deep expertise in paid acquisition, funnel optimisation, and conversion tracking. You are comfortable working with large budgets, analysing performance data, and continuously experimenting to scale profitable campaigns.

Key Requirements :

3+ years of experience in paid customer acquisition, managing daily ad budgets exceeding ₹2L

Strong expertise in Meta Ads with Conversions/Sales as the primary objective

Strong expertise in Google Ads with Conversions/Sales as the primary objective

Experience working with WordPress, ClickFunnels, or similar page builders

Hands-on experience implementing and validating Meta Pixel and Google Ads conversion tracking

Proficiency in Google Sheets, Looker Studio, or Excel for reporting and analysis

Excellent written and verbal communication skills

Strong ability to extract insights from historical and real-time performance data

A mindset open to continuous learning, experimentation, and optimisation Roles & Responsibilities

Plan, launch, and manage conversion- and sales-focused campaigns across Meta Ads and Google Ads

Create daily, weekly, and monthly performance reports with insights, learnings, and recommendations

Continuously optimise campaigns for cost efficiency, scalability, and performance, while maintaining target CPA

Take ownership of landing pages and funnels to improve relevance, conversion rates, and overall campaign performance

Drive growth through continuous audience, creative, and funnel A/B testing

Collaborate closely with clients, creative teams, web developers, and internal marketing teams

Execute weekly and monthly acquisition plans across multiple channels while managing budgets effectively

Consistently deliver on user acquisition and revenue targets

Develop creative briefs, ad copies, and video ad scripts aligned with campaign objectives

Communicate campaign performance, account health, and strategic recommendations to internal stakeholders regularly

Bonus Points If You Have

Experience working in a Marketing Agency

Hands-on experience with YouTube Ads optimised for sales conversions

Prior experience in client-facing roles

Basic knowledge of coding or web development

Copywriting experience for ad creatives, briefs, and video scripts

What’s Necessary

A strong interest in staying updated with industry best practices, platform updates, and emerging trends

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Experience:

• Google Ads: 2 years (Required)
• Meta Ads: 1 year (Required)
• Performance marketing: 2 years (Required)

Work Location: In person