Warner Music Group→
Vice President, Marketing Strategy (Urban… at Warner Music… · USA -…
Job Description
Vice President, Marketing Strategy (Urban Music)
Location: USA - Los Angeles - 777 S. Santa Fe Ave · On Site - 4 Days
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: VP, Marketing Strategy (Urban Music)
A little bit about our team:
The Marketing department at Warner Records is the strategic engine of the label. Informed by modern consumer behavior, our mission is to drive market impact through rigorous research, creative disruption, subcultural immersion, and front-line campaign leadership. From ideation to post-mortem, we work across every department to build integrated marketing plans that ignite global fandoms, shift culture, and expand market share. In this role, you’ll be at the heart of the action, collaborating with A&R, Digital, Sync, and Radio to turn artistic vision into a global cultural movement and shaping the trajectory of our artists.
Your role:
As the VP of Marketing Strategy (Urban Music), you will serve as the chief strategist for a diverse roster ranging from groundbreaking emerging talent to global icons. Leveraging a deep, authentic fluency across Hip-Hop, R&B, Afrobeats, and emerging subgenres, you will build distinct, competitive brand identities that penetrate both mainstream markets and niche subcultures.
This is a high-visibility leadership role requiring a synthesis of creative intuition, subcultural intelligence, and data-backed decisiveness. You will lead comprehensive, multi-channel marketing campaigns blending traditional strategy, creator ecosystems, subcultural touchpoints, streaming growth tactics, and digital awareness to turn music into commercial dominance. If you live for "first-of-its-kind" campaigns and possess the executive presence to command high-stakes creative and business discussions, this is where you belong.
Here you’ll get to:
- Develop holistic, 12-month+ marketing roadmaps that position artists at the center of modern culture, bridging initial signing with sustained global stardom
- Identify and engage grass-roots movements, subcultures, and burgeoning creative scenes to generate organic momentum before scaling across broader mainstream channels
- Direct cross-functional alignment across Digital Strategy, Streaming/Commerce, Sync, Radio, PR, and International Teams, ensuring a unified strategic vision across every consumer touchpoint
- Utilize real-time consumer analytics, social listenership data, and consumption telemetry to adapt campaigns mid-flight, maximizing ROI and hitting label OKRs
- Collaborate with Creative Services, visual directors, and creative partners to curate and cultivate authentic visual worlds, video strategies, and story arcs across all campaign channels
- Partner with touring teams, live agents, and festival promoters to align recorded releases with immersive live experiences, pop-ups, and global tour rollouts
- Partner with Commerce and Direct-to-Fan teams to design exclusive physical drops, limited-edition vinyl/merch variants, and streaming strategies that deepen fan loyalty and generate incremental revenue
- Secure non-traditional alliances across sports, streetwear, gaming, luxury, and LGBTQ+ subcultures to extend artist footprints into broader sectors
- Take full P&L accountability for global project budgets, ensuring resource allocation is continuously optimized for maximum market impact
About you:
- Proven track record at a major record label or premier entertainment entity, specifically driving high-impact marketing campaigns within Hip-Hop, R&B, and Afrobeats
- Strong understanding of contemporary media consumption, short-form content ecosystems, audience growth, and viral cultural mechanics, with a perspective on how digital tools support broader marketing goals
- Deep structural understanding of urban culture, street fashion, global youth movements, and subgenres, paired with the industry relationships needed to execute authentic campaigns
- Ability to distill complex consumption data and audience insights into sharp, imaginative marketing blueprints while protecting artistic vision
- Exceptional communication skills to act as the core liaison between executive management, artist managers, and external partners, building trust through execution and innovation
We’d love it if you also had:
- 4-year undergraduate degree (or equivalent real-world industry achievement) with a documented history of leading award-winning, large-scale music campaigns
- Experience using audience segmentation, consumption modeling, and market analysis tools to unlock new growth opportunities
- Pre-existing relationships with international tastemakers, cross-border marketing partners, playlist curators, and subcultural influencers
- Direct experience in A&R, creative direction, or artist management to seamlessly bridge sound development, visual identity, and strategic marketing
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
You must be legally authorized to work in the United States as of your first day of employment with WMG. Valid proof of work authorization will be required upon hire in accordance with federal law.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf