KEY ACCOUNT OFFICER at Wanher farms pvt ltd in Rawalpindi

Department: Operations / SalesReports To: Operational Supervisor & Executive Operational Director

Job Purpose

Responsible for managing assigned local modern trade accounts, ensuring sales growth, product availability, FIFO compliance, timely order execution, documentation, and effective coordination with marts and internal departments.

Key Responsibilities

· Manage assigned marts and maintain close liaison with Mart Administration & Procurement Managers.

· Generate, receive and follow up Purchase Orders (POs).

· Ensure FIFO implementation, stock rotation and product availability.

· Monitor shelf stock, displays, shortages, damages and near-expiry products.

· Receive and reconcile GRNs & GDNs against orders and deliveries.

· Coordinate with Sales, Operations, Warehouse, Logistics, Accounts & QA.

· Resolve account-related issues and ensure timely escalation.

· Maintain accurate account records and submit daily/weekly reports.

· Conduct regular mart visits and ensure company standards are maintained.

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Performance Targets / KPIs

KPI

Target

Monthly Sales Achievement

≥100% of assigned target

Sales Growth

10–15% YoY / as assigned

PO Follow-up & Processing

100% within 24 hours

Product Availability

≥100%

FIFO Compliance

≥99%

GRN/GDN Reconciliation

100% within 48 hours

Stock-Out Incidents

<3%

Near-Expiry / Expired Stock

<1% of stock value

Mart Visits

Minimum 20 visits/month

Customer Complaints

Resolution within 48 hours

Daily Reporting

100% on time

Outstanding Account Issues

Zero issues pending >7 days without escalation

Key Accountability

Sales Achievement | PO Generation | Stock Availability | FIFO | GRNs/GDNs | Account Coordination | Reporting | Issue Resolution

Required Skills

Communication • Negotiation • FMCG/Modern Trade Knowledge • Follow-up • MS Excel • Inventory Control • Reporting • Time Management

Work Location: In person