Marketing & Content Specialist at Vogel Hospitality in Ogunquit, ME

Marketing & Content Specialist

Vogel Hospitality | Ogunquit, MaineFull-time | Starting at $70,000 annually | 40 hours per weekPrimarily on-site, with flexibility for evening and weekend events

About the Role

Vogel Hospitality is seeking a creative, organized Marketing & Content Specialist to execute day-to-day marketing across our four hospitality brands in Ogunquit, Maine: The Front Porch Piano Bar & Restaurant, CREW OGT, The Trident Inn, and Coastal Alchemist.

The primary focus of this hands-on role is growing our online presence through engaging photo and video content for Facebook and Instagram. You’ll capture the people, food, cocktails, entertainment, and experiences that make each property special, while maintaining a distinct and consistent voice for each brand.

Beyond social media, you’ll manage newsletters, website updates, print materials, paid social campaigns, and outreach.

This position reports directly to Gabby Hart, General Manager of The Trident Inn, who oversees portfolio marketing. You’ll work together to establish marketing priorities, campaign direction, and budgets, while taking ownership of day-to-day content creation and execution.

How to Apply

Please submit your resume and examples of your work to gabby@thetridentinn.com.

Examples may include social media accounts you’ve managed, Reels, photography, videos, newsletters, digital campaigns, or print designs. Please briefly describe your role in creating the work you share.

Primary Responsibilities

Social Media & Content Creation

• Develop and maintain the Facebook and Instagram content calendar for all four brands, collaborating with the direct manager on priorities and major campaigns.
• Capture and edit photo and video content featuring food, cocktails, entertainment, events, team members, and hotel experiences.
• Create and publish Reels, feed posts, and coordinated Story sets, with captions that reflect each brand’s voice.
• Create and update Facebook events to keep our community informed about upcoming programming.
• Monitor comments and messages, respond to routine inquiries, and direct guest concerns to the appropriate team.
• Identify relevant trends and content opportunities, and maintain an organized photo and video library.

Website & Email Marketing

• Keep property websites current, including hours, calendars, promotions, pop-ups, and event details, using Popmenu or similar platforms.
• Create and distribute monthly newsletters and event-based email campaigns.
• Coordinate digital promotion for hotel packages, restaurant offerings, live entertainment, and seasonal programming.
• Ensure information is accurate and consistent across websites, social channels, and email communications.

Print Materials & Brand Consistency

• Create and update brochures, business cards, posters, menus, signage, and other promotional materials.
• Coordinate printing and distribution with property teams and vendors, working within approved budgets.
• Review materials regularly to maintain accurate information and consistent branding across the portfolio.

Paid Media, Outreach & Performance

• Create and monitor paid social campaigns with guidance from the direct manager, working within approved budgets and objectives.
• Track social growth, engagement, email performance, and advertising results, sharing findings and recommendations.
• Support outreach to local businesses, community organizations, and potential collaborators.
• Field media, influencer, and partnership inquiries, bringing opportunities to the direct manager for discussion and approval.

Collaboration & Project Management

• Meet regularly with the direct manager to confirm priorities, review promotions, and discuss results.
• Coordinate with property teams to identify marketing opportunities, communicate deadlines, and plan content capture around operations and events.
• Manage assigned projects from initial idea through content capture, editing, review, and publication.

Who We’re Looking For

Our ideal candidate brings:

• Demonstrated experience creating engaging social media content, supported by a strong portfolio.
• Confidence filming and editing short-form video and photographing food, drinks, people, and spaces.
• Strong writing skills and the ability to adapt to different brand voices.
• Working knowledge of Facebook, Instagram, Meta Business Suite, and paid social advertising.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar design and editing tools.
• Familiarity with email marketing platforms and website management tools; Popmenu experience is a plus.
• Strong organizational skills and the ability to manage multiple brands, projects, and deadlines.
• The ability to work independently within established priorities, contribute ideas, and follow projects through to completion.
• An interest in hospitality, restaurants, nightlife, travel, and community events.
• Availability for occasional evening and weekend content capture and event coverage.

Compensation & Schedule

Salary: Starting at $70,000 annually, depending on experience.

Schedule: Full-time, 40 hours per week. Evening and weekend event coverage will be balanced with flexibility elsewhere in the weekly schedule.

Location: Ogunquit, Maine—primarily on-site across our properties.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person