Commercial Data Operations Specialist at VIA in Somerville, MA

VIA IS MAKING AN IMPACT, AND SO CAN YOU. VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible. Designed for sub-second speed and multi-decade defensibility. Learn more: solvewithvia.com. DATA-DRIVEN GROWTH IS THE BACKBONE OF OUR MARKETING MISSION. An impressive mission requires an equally impressive, analytical mind. VIA is looking for a Commercial Data Operations Specialist who will own, develop, and optimize our entire inbound and outbound analytics from end to end. You will actively build and manage the infrastructure that connects our first digital touchpoint to recurring enterprise customers. VIA is deeply committed to user privacy, having intentionally eliminated tracking cookies from our site, you will be the mastermind navigating our multi-touch attribution in a cookie-less, hyper-secure B2B and B2G ecosystem. You will track the full lifecycle of how users learn about us (from YouTube and the VIA Knowledge Hub podcasts) to how they engage on our website, and ultimately how they sync into a CRM solution as qualified opportunities. Your insights will directly shape our marketing strategy and critical decisions. In this role, you will: • Architect and maintain the funnel infrastructure: Fully evaluate and optimize our CRM (e.g. HubSpot) and other marketing automation tools alongside privacy-first analytics tools (e.g. Plausible for website analytics) to paint a clear, un-siloed picture of our marketing attribution • Map the full customer acquisition lifecycle: Trace the complete journey of prospective clients from discovery to recurring customers. You’ll figure out exactly what happens when an enterprise lead moves from a YouTube video or podcast episode to our website, into a system and ultimately with the sales team and tracking their metrics • Inform strategy and decisions: Turn raw behavioral and inbound data into actionable marketing intelligence. You’ll guide decisions on outbound email cadence, target audiences, and high-ROI ad placements • Own the full analytics and reporting lifecycle: Manage end-to-end performance tracking across all channels including social (LinkedIn, X, Instagram, Youtube), content (Substack), website, and events. Translate these metrics into actionable reports you present to the team alongside strategic recommendations for stakeholders to optimize marketing and sales performance • Preserve data integrity: Ensure our data is handled in an encrypted, secure manner that mirrors VIA’s enterprise-grade standards, respecting our zero-cookie architecture while maintaining pristine lead-source tracking REQUIREMENTS What you will bring to this role: • The tools of the trade: 3+ years of experience in Commercial Operations, Growth Marketing, or Data Analytics, with advanced, hands-on mastery of the minutiae within CRM platforms like HubSpot (e.g. workflows, attribution mapping, and CRM architecture) • Privacy-first expertise: Strong familiarity with cookie-less, privacy-preserving web analytics platforms like Plausible. You know how to build attribution structures without relying on invasive tracking scripts • Multi-touch mentality: A proven track record of tracking complex, multi-channel B2B user journeys across disparate media types (video, audio, text, web, email) • An architectural mindset: Experience setting up clean, automated data pipelines that eliminate manual lead-tracking bottlenecks • Cross-functional collaboration: Meet with sales and commercial teams to identify pain points with their sales tracking and fully get them on board with marketing analytics processes What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are: • Self-motivated and passionate about leaving everything they touch better than how they found it • Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work • Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence • People who lead discussions with curiosity and value diverse perspectives • Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills • Strong team players who thrive in collaborative environments and celebrate the success of others BENEFITS What can VIA do for you? VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks: • Compensation:  • This role offers a salary range of $80,000 - $100,000 USD per year • 401K plan with up to 5% employer contribution • Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family • Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy) • Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December • Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to four well-located offices, designed for collaboration and stocked with everything you could need • Opportunities to work remotely from eligible locations for up to 2 months per year • Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program • A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA • Transit: Benefits to support commuting costs • Connection: In-person events to foster team bonding and collaboration across different teams Read more about our benefits and perks here. Our commitment to Diversity and Inclusion: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.