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Integrated Marketing Transformation & Strategy… at Verizon · Basking…
Job Description
Integrated Marketing Transformation & Strategy Senior Manager
Location: Basking Ridge, New Jersey
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What you’ll be doing…
As the Integrated Marketing Senior Manager overseeing Marketing Transformation & Strategy, you will shape how Marketing operates, makes decisions, and delivers business value. Reporting to the Associate Director of Operations within the Integrated Marketing team, you will serve as a strategic advisor and transformation leader, solving complex business challenges and translating insights into actionable strategies and measurable outcomes.
Combining strategic problem-solving, marketing acumen, and executive storytelling, you will leverage AI, automation, and data to modernize workflows, improve decision-making, and build scalable capabilities across the organization.
Strategic Transformation & Vision
- Executive Storytelling & Decision Support: Translate complex challenges into compelling executive presentations, strategic roadmaps, and business cases that drive leadership alignment and informed decisions.
- Strategic Planning & Prioritization: Diagnose problems, challenge assumptions, prioritize high-value opportunities, and recommend resource allocation strategies.
- Future-State Operating Models: Redesign marketing workflows, governance, and collaboration to eliminate friction, improve efficiency, and accelerate speed to market.
- Strategic Advisory: Anticipate industry trends and identify opportunities to evolve marketing capabilities and ways of working.
AI Enablement, Analytics & Business Impact
- AI-Enabled Transformation: Identify, test, and embed enterprise-approved AI, automation, and digital capabilities into workflows to improve productivity, quality, and decision-making.
- Innovation & Adoption: Develop scalable solutions, reusable tools, and playbooks that enable responsible adoption and measurable improvements.
- Performance Measurement & Value Realization: Define KPIs, analyze business data, develop performance readouts, and evaluate business cases to measure efficiency, productivity, resource optimization, and business impact.
Transformation Execution
- End-to-End Transformation: Lead initiatives from problem definition and future-state design through piloting, implementation, and measurement.
- Cross-Functional Leadership: Translate strategic objectives into practical execution, aligning Marketing, Creative, Media, Analytics, Technology, and business partners.
- Change Enablement: Establish governance, change management frameworks, and playbooks that drive sustainable adoption without unnecessary complexity.
What we’re looking for…
A strategic thinker and hands-on change agent who thrives in ambiguity, combines analytical rigor with creativity, and independently turns complex challenges into actionable recommendations and measurable results. You challenge conventional thinking, influence senior leaders, and take ownership from initial insight through execution.
You’ll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of experience in management consulting, corporate strategy, business transformation, strategic marketing operations, or a related field.
- Exceptional executive communication and presentation skills, including developing compelling presentations and business cases from a blank page.
- Experience in process redesign, workflow optimization, governance, or operating model transformation.
- Practical AI and digital fluency, with the ability to identify business applications that improve productivity and operational effectiveness.
- Strong analytical skills, including KPI development, data interpretation, performance measurement, and translating insights into recommendations.
- Demonstrated ability to lead complex initiatives, influence stakeholders, and deliver measurable business outcomes.
Even better if you have one or more of the following:
- Master’s degree or MBA.
- Experience in enterprise strategy, management consulting, or transformation within a large organization.
- Corporate or agency experience in integrated marketing, campaign management, marketing strategy, creative operations, media, or marketing effectiveness.
- Familiarity with AI tools such as Google Gemini, Microsoft Copilot, or Claude; AI certifications are a plus.
- Experience with executive dashboards, KPI scorecards, ROI assessments, or transformation performance readouts.
- Experience with marketing workflow and collaboration platforms such as Adobe Workfront and Google Workspace; familiarity with process mapping, workflow visualization, and visual storytelling. Executive information design and visual storytelling capabilities are welcome.
- Experience leading AI adoption or transformation across matrixed organizations.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
Scheduled Weekly Hours
40Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.