Area Manager - Market Development at Varun Beverages · Varanasi

Responsible for all BTL activity and visibility in the market. • Proper planning and execution of POSM in the market. • Vendor management, negotiations, timely delivery of branding requirement. • Conduct seminar, conferences, product launch. • Research and Analysis of business module, Competitors. • Actively drive to improve market share. Execution of BTL activities like standee installation, dealer boards , free sampling activities, etc.

Developed and executed trade marketing strategies to drive sales growth and increase brand visibility . Collaborated with cross-functional teams to launch new products and promotions.

Coordinating with local vendors for making marketing collaterals like posters, banners, wobblers, danglers, etc.