Home Care UKI Retail Execution Executive at Unilever · Manchester

Job Title: Home Care UKI Retail Execution Executive

Location: Kingston

JOB PURPOSE

The Home Care DMC team integrates Digital Marketing, Media, Retail Media, D-Commerce and Shopper Marketing to deliver best-in-class, end-to-end consumer experiences. Our ambition is to make our brands unmissable across the full path to purchase — driving growth through strong consumer insight, brilliant execution and omnichannel capability.

The Home Care BU Retail Execution Lead defines and delivers the Business Unit retail execution agenda across UKI, owning end-to-end shopper strategy and execution. This role ensures activations are consumer-first, commercially impactful and best-in-class across all touchpoints, driving penetration, trial, category growth and ROI.

RESPONSIBILITIES

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Strategy & Shopper Leadership

• Define and own the BU retail execution strategy across all customers and channels
• Translate priorities into shopper-first campaign briefs (JTBD, KPIs, messaging)
• Own category and shopper narrative to drive recruitment and education
• Prioritise brands, customers and channels based on growth opportunities

Omnichannel Activation Excellence

• Deliver end-to-end omnichannel campaigns across all touchpoints
• Lead development of high-impact activation formats (in-store, retail media, sampling, experiential, social)
• Ensure consistent execution standards across retailers
• Drive innovation in activation mechanics

Performance & Growth Accountability

• Own performance against KPIs including penetration, trial, ROI and category growth
• Lead performance reviews and optimise campaigns using data and insights
• Embed test-and-learn mindset, scaling what works

Budget & Investment Leadership

• Own BU retail execution budget and allocation decisions
• Manage forecasting, risks and opportunities
• Ensure financial discipline and optimise return on investment

Stakeholder Management

• Act as BU point of accountability for retail execution
• Lead cross-functional alignment across brand, customer and agency teams
• Influence senior stakeholders and manage priorities

Innovation & Capability Building

• Lead test-and-learn roadmap for new channels and activation formats
• Identify opportunities in social commerce and retail media
• Champion best practice and continuous improvement

ALL ABOUT YOU

**** - Experience in shopper marketing, retail execution or commerce

• Strong strategic planning and execution capability
• Commercial mindset with budget ownership experience
• Strong analytical and stakeholder management skills

Personal Attributes

• Highly commercial and outcome-driven
• Strong ownership and bias for action
• Collaborative and confident leadership style

Success Measures

• Delivery of plans on time and in full
• Strong performance against commercial KPIs (penetration, sales, ROI)
• Improvement in campaign effectiveness and innovation

NOTES

Location****

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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