Lead Generation Operations Analyst at TricorBraun in St. Louis, MO

LEAD GENERATION OPERATIONS ANALYST Location: St. Louis · Hybrid ***IL Pay: The salary range starts at $65,000 annually with additional compensation in the form of a bonus.*** We’re looking for the right person to own our inbound lead operations—and help drive pipeline growth. TricorBraun is a global packaging leader, with team members working in locations throughout the Americas, Europe, Asia, Australia, and New Zealand. As North America’s largest distributor of primary packaging, we provide innovative solutions to customers across a wide variety of industries—from ground breaking start-ups to the world’s most iconic brands. We put people first and live that every day. Join us, and you’ll be welcomed by a friendly, motivated, and supportive team. Chances are, many of the products we distribute are already sitting in your home. Position Overview The Lead Generation Operations Analyst owns the end-to-end inbound digital lead process—from intake through sales-qualified handoff. This role ensures leads are complete, enriched, accurately routed, and aligned to the appropriate sales channel to support pipeline growth and strong speed-to-field performance. You’ll play a critical role in maintaining CRM data integrity, optimizing lead flow processes, and providing insights that help Sales and Marketing leaders improve performance and get results. What You’ll Be Doing • Own the end-to-end inbound digital lead intake and qualification process, including validation, enrichment, deduplication, outreach, and sales qualification alignment • Route and assign qualified prospects to Inside Sales Leadership based on capacity, region, and prospect needs • Lead ongoing regional recalibration efforts by auditing and reassigning prospects and customers to ensure accurate sales channel, region, and business unit alignment • Review and qualify Insight Center leads, ensuring data accuracy, completeness, and proper sales channel alignment prior to distribution • Maintain CRM data governance standards within Microsoft Dynamics 365, ensuring accuracy, consistency, and data integrity • Complete pre- and post-tradeshow lead operations, including enrichment, deduplication, validation, and assignment to support timely follow-up • Produce and analyze inbound lead and pipeline performance metrics, delivering actionable insights to Sales and Marketing leadership • Own and maintain standard operating procedures (SOPs) for lead intake, qualification, routing, and CRM data processes What We’re Looking For • Bachelor’s degree preferred or equivalent combination of education and experience • Experience working with lead development, prospecting, or sales operations within a CRM system (Dynamics 365 preferred) • Strong understanding of lead management processes, data enrichment tools (e.g., ZoomInfo), and deduplication practices • Ability to operate independently, prioritize effectively, and manage multiple workflows in a fast-paced environment • Strong analytical approach with the ability to translate data into actionable insights • High attention to detail and commitment to data accuracy and process integrity • Effective communication and collaboration skills across Sales, Marketing, and Operations teams What you can expect from us Because we’re a well-known and respected leader in packaging, we have many opportunities here. We’ll get you started with an exceptional training program providing classroom, online and hands on work with colleagues. There’s always someone to answer any questions and ensure you’re getting the right information you need to excel. And the compensation and benefits are what you can expect from a people-first company. • Competitive compensation packages • Comprehensive benefits in medical, dental, and vision insurance • 401(k) plan with employer match • Paid time off plus holidays • Tuition reimbursement, and much more We are proudly an equal opportunity employer and will consider all applications. #LI-Hybrid