Founding Marketing Lead at tofu in Toronto, Ontario, CA

About Tofu

How do you distinguish between real and fake in an AI world?

This question has crippled the recruiting industry overnight. Tofu is building one of the most important companies of our time and the layer to fix it.

AI has made it easier than ever to fake credentials, impersonate real people, and apply to jobs at scale using synthetic identities. More than 60% of remote applicants are fake, there were 75M detected deepfakes last year, and the number of state-sponsored groups hired by Fortune 500s grew 220%.

The hiring funnel has become the front door to the enterprise, and AI has cracked it wide open. It’s a $96 billion problem that needs to be solved.

We’re changing that.

Tofu is building a new standard for security in hiring.

And we just raised $5M from Slow Ventures and Founder Collective to step on the gas.

If you want to help build the trust layer for the internet and redefine how identity works in the AI era, we’d love to talk.

About the Role

We’re hiring a Marketing Lead and Generalist to own how Tofu shows up to the Talent Acquisition and Security world.

This role is for someone who lives online, thinks in content and wants to tell the story of the importance of identity fraud in recruiting. You will work directly with the CEO to position Tofu the leader in the space.

You will own brand, demand generation, content and community.

When people think of Identity, Security and Fraud in recruiting, they will think of Tofu.

This is a hands-on role that requires creativity, strategy and rapid execution and you will be instrumental in helping us reach $10M in ARR.

Core Responsibilities

Marketing Strategy & Execution

• Develop and implement a comprehensive marketing strategy aligned with Tofu’s growth goals.
• Own and manage all marketing channels, including website, social media, webinar, email, paid advertising, and events.
• Drive lead generation, conversion optimization, and customer retention efforts.
• Track key marketing KPIs and continuously optimize campaigns for performance.

Content & Branding

• Create engaging, high-quality content (blog posts, case studies, whitepapers, webinars, etc.)
• Produce and create incredible video content that tell stories and reach hundreds of thousands / millions of eyeballs.
• Ensure consistent branding, messaging, and tone across all communication channels.
• Manage graphic design and visual identity to enhance Tofu’s brand presence.

Digital & Paid Marketing (bonus)

• Manage website content, SEO, and user experience to drive organic traffic and conversions.
• Run paid advertising campaigns across Google, LinkedIn, and other relevant platforms.
• Optimize email marketing and automation to nurture leads and retain customers.

Who You Are

• A content savant, you make gripping social media content and videos that go or have gone viral
• Have done marketing for a startup or tech company before (bonus)
• You tell really great stories, have excellent writing and communication skills
• Want to join a startup
• Toronto-based
• No minimum years experience required - your portfolio and online brand speaks for itself

Note: This will be intense and you need to be up to the challenge.

Why Tofu and this Role

• You’ll help build the trust layer for the internet, one of the defining problems of the AI era.
• Work directly with a founder and team obsessed with building a generational company.
• Insane level of ownership and a tour of duty preparing you for a future CMO role.

Benefits & Perks

• Competitive salary + meaningful equity.
• Comprehensive health benefits.
• 3 weeks of vacation.
• New laptop and gear to do your best work.
• Tofu swag your friends will want to steal.