Paid Search Senior Specialist at Tinuiti in Mexico City

Paid Search Senior Specialist

Location: Mexico City

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Senior Specialist, you will plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth. You’ll execute high-quality campaign management, translate performance data into clear actions, and apply automation and Bliss Point insights to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership, and mentor junior teammates. We align scope and expectations to our job architecture for consistency and transparent progression.

Key Responsibilities

Client‑Centric

• Support the building and executing of Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade‑offs and options.
• Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.

Product‑Led

• Use platform capabilities (Google/Microsoft Ads, SA360/Skai), feed tools, and responsible automation (e.g., value‑based bidding, Performance Max) to improve efficiency and outcomes.
• Apply Bliss Point insights (e.g., Always‑On Incrementality, Forecasting, Creative Insights) to inform optimizations; flag data quality issues and provide structured feedback to product teams.

Data & Measurement‑Driven

• Monitor performance daily/weekly; analyze trends; design basic A/B tests with success criteria; forecast expected impact where feasible.
• Maintain data integrity (tagging, feeds, tracking); partner with Analytics to validate reads and address anomalies.

The Tinuiti Way

• Demonstrate deep Paid Search/Shopping craft with growing awareness of adjacent channels; connect measurement to growth; document playbooks and “how‑to” guides for repeatability.

Owner Mindset

• Take initiative to eliminate spend and process waste; prioritize work against Rocks; follow through to impact and share learnings.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.
• Clients grow, we grow: Lead with precision, innovation, and proof.
• Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical Qualifications

• Experience: 4–5 years executing Paid Search/Shopping with end‑to‑end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights, Adalysis/Adthena/SpyFu).
• Analytics: GA/GA4, advanced Excel/Sheets; ability to build clear performance narratives and basic forecasts; design/run A/B tests.
• Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

KPIs

• Efficient growth: Improve efficiency KPIs while contributing to revenue targets.
• Waste reduction: Decrease non‑converting spend; improve feed/tagging fidelity; reduce rework.
• Product/AI usage: Pilot and adopt relevant platform/Bliss Point features with documented impact.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.