Growth & Marketing Coordinator at Theus Law Offices in Lafayette, LA

We Are Hiring: Growth & Marketing Coordinator!

Are you a dynamic professional who thrives at the intersection of creative brand marketing and strategic business development? If you have a passion for relationship-building and a data-driven approach to marketing campaigns, we want you on our team.

As our Growth & Marketing Coordinator, you will play a pivotal role in expanding our firm's footprint across our estate planning, probate, and Medicaid crisis planning practice areas. This role splits focus between marketing campaigns, including educational seminars, and growing networks with financial advisors, CPAs, and senior care providers.

Key Responsibilities

Event Coordination & Workflow

· Coordinate in-person and virtual estate planning seminars, community networking functions, and educational webinars

· Manage end-to-end event workflows including invitations, landing pages, registration lists, attendance tracking and automated follow-ups

· Execute post-event follow-up strategies to convert event attendees into firm clients

Advertising and Promotion

· Coordinate social media, digital content, newsletters, and direct mail campaigns alongside internal teams and external vendors

· Optimize company websites with internal teams and web developers to update content regularly

Lead Tracking and Nurturing

· Monitor inbound leads from website inquiries, online ads, referrals, and seminars using firm software

· Maintain automated follow-up sequences and task workflows to nurture prospects through the intake process

· Serve as point of contact for prospective leads, managing firm inquiries with care

Analytics, Reporting & Budget Management

· Maintain weekly, monthly, and annual tracking reports covering event metrics, conversion rates, and campaign ROI

· Track growth and marketing spend against the established budget to provide analysis and updates to internal and external teams

Business Development & Referral Networks

· Identify new business opportunities, referral sources, and partnership channels including financial advisors, CPAs, senior care providers, and non-competing attorneys

· Schedule networking meetings and presentations for firm leadership to maximize referral pipeline productivity

· Maintain relationships with existing clients and referral networks through structured touchpoints, newsletters, and appreciation campaigns

Qualifications & Skills

· Experience: 3–6 years in business development, marketing and/or event planning

· Technical Skills: Proficiency and experience with digital marketing tools, with training in all law firm platforms provided

· Business Management: Outstanding interpersonal communication, a high-touch hospitality mindset, and robust business organization skills

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan

Work Location: In person