Content Strategist and Community… at TheodoresTravel · Pakistan

About Tok Pros

We are a certified TikTok Shop Partner agency. American ecommerce brands hire us to sell their products through TikTok creators. Our team is fully remote across Pakistan and works American hours.

About this role

You decide what creators should say about a product, and why anyone should care.

Every brand needs angles that make people stop and buy. You find those angles, write the briefs behind them, test them with creators, and kill the ones that do not work. You also run the creator community, which is where those creators get briefed, supported and kept posting.

What you will do

Content and angles

• Research the product, the buyer and the competition for each of your brands.
• Find the angles and hooks that convert on TikTok Shop, not the ones that sound clever.
• Write monthly content briefs for each brand.
• Test angles with creators, read the numbers, scale the winners and drop the rest.
• Judge creative quality on what creators post and give feedback they can act on.

Creators and community

• Run the creator community day to day, including the weekly creator webinar.
• Brief creators on angles and keep them producing.
• Review retainer and bonus nominations from your Affiliate Coordinator and make the offer.

Working with the team

• Work alongside the Affiliate Coordinator on your brands. They handle creators and the basic content checks, you handle the creative judgement.
• Flag winning videos to the Head of Paid Ads for boosting.
• Report to the Head of Brand and Creative, who sets the standard you work to.
• Update ClickUp daily and post a short update in Discord before you sign off.

What we are looking for

• Fluent English, written and spoken. You will write for American buyers and speak to American creators.
• A real feel for short form content. You watch TikTok, you notice why one video works and another does not, and you can explain the difference.
• Writing ability. Hooks, briefs and feedback a creator can actually use.
• Comfort with AI tools for research and drafting, and the judgement to tell good output from bad.
• Organisation. Five brands, monthly briefs and a community all running at once.
• Availability 4 PM to 2 AM Pakistan time, Monday to Friday.
• Your own laptop, stable internet and power backup.

No TikTok Shop experience required. Marketing, content, copywriting and agency backgrounds are all welcome, and so are people switching in from something else.

What you get

Full training on TikTok Shop, creator management and our creative systems. Your own brands early rather than support work. A senior creative lead who reviews your work and develops you. A clear 30, 60, 90 day ramp.

Job details

Full time, remote from anywhere in Pakistan. 4 PM to 2 AM Pakistan time, Monday to Friday. American business hours, so please do not apply unless you can work them consistently.

Pay: Rs50,000.00 - Rs100,000.00 per month

Application Question(s):

• Can you work 4 PM to 2 AM Pakistan time, Monday to Friday, consistently?
• Do you have your own laptop, stable internet and power backup?
• What is your expected monthly salary in PKR?
• Send a TikTok video you think sells a product well, and explain in a few sentences why it works.
• A brand sells a $40 reusable silicone food storage bag. Write three different hooks a creator could open a video with.
• How do you decide an angle has stopped working and should be dropped?
• How many hours a day do you spend watching TikTok? Less than 1, 1 to 2, 2 to 4, more than 4.

Work Location: Remote