Digital Media Manager at Technogym… · Cesena

Our Company

Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!

Your Role

Technogym is seeking an experienced Digital Media Manager, as part of our dynamic digital marketing team, to lead the implementation of our media strategy. In this role you will develop and implement effective digital media plans to recruit new users worldwide, run lead generation, drive revenues and grow the omnichannel business.

This role will be key in nurturing the growth marketing machine efforts through online platforms, social media, third parties media networks, programmatic and digital tools, as well as developing and executing marketing plans to reach targets for building global brand awareness.

As our Digital Marketing Manager, you will manage, optimize & scale our media spend across digital platforms, help coordinate SEO/SEA efforts with ecommerce team, and oversee our advertising strategy for both acquisition and remarketing/retention. Your responsibilities will also include developing advertising plans and executing a calendar for campaigns on Google/Meta/TikTok/third parties players/etc. and new experimental channels.

In addition to this, you will also work for driving growth and visibility through strategic digital campaign initiatives to grow the brand’s digital result programs and support the ongoing evolution of the CRM and growth machine.

Your Impact

• Develop digital media strategy to achieve set business and brand equity objectives
• Manage all main media channels in adherence with target KPIs (Engagement, Traffic, Search growth, ROAS, Revenue)
• Maintain relationships and collaboration across other marketing departments and internal stakeholders as well as agency partners
• Coordinate the media agency ensuring consistency of plans, timely start of campaigns and their analysis and measurement
• Collaborate with vendors and suppliers to set a multichannel strategy and follow up with action points
• Provide local input and insights for central and local campaigns into the central teams
• Prepare analytics & reporting dashboards to be shared across markets and the full organization
• Lead paid media content briefs in closer partnership with social team and partner with e-commerce team on day-to-day support for traffic generation, conversions and journey optimization
• Work on growing brand awareness globally recommending digital media strategies consistent with brand identity and company goals
• Collaborate with internal HQ teams to build cohesive cross-platform campaign strategies
• Monitor campaigns in real-time, making recommendations for continuous improvement and analyses to quantify their impact and effectiveness
• Define engagement and audience growth goals and create a roadmap to reach those goals
• Create and maintain Digital Performance calendar and strategize media plans to produce result driven ROI
• Own the budgeting/forecasting process for media spend
• Manage end-to-end digital projects and collateral both internally and with external agencies
• Stay up-to-date with creative, digital and social media developments while monitoring consumer and competitive landscape for new trends

About You

Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical. You are a motivated self-starter, able to foster relationships and maintain connection. You have a passion for ecommerce and are a highly analytical person with a growth mindset. You thrive in a fast-paced, fluid environment and are able to prioritize multiple responsibilities and projects.

What you should bring:

• Bachelor’s/Master’s Degree in Marketing, Business or a similar field
• 5+ years of experience as a Digital Media Specialist, Digital Marketing Manager, or similar role
• Experience in launching new products or Integrated Marketing Campaigns cross channel
• Proven working experience as a digital media professional (preferably from luxury/tech/sport consumer brands or modern lifestyle space experiences)
• Excellent verbal and written communication skills
• Excellent analytical and project management skills
• Proficiency in Word, Excel and PowerPoint
• Well versed in media planning and digital campaign optimization
• Experience with optimizing Social Media, CTV, Google, CRM, etc.
• Ability to assimilate digital market research, surveys, and data analytics into digital marketing and brand strategies
• Proficiency in budget management and experience in working with external media agencies
• Ability to partner across business and communications team on plans and deliverables

Technogym is an Equal Opportunities Employer

Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief. Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!