Associate Manager, Paid Influencer Marketing at Tapestry · New York

Associate Manager, Paid Influencer Marketing

Location: New York, New York, USA (Corporate Headquarters)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Associate Manager, Paid Influencer Marketing

Primary Purpose:

The Associate Manager of Paid Influencer Marketing will serve as a key cross-functional partner across the North America Influencer, Global Influencer, and Media teams, helping scale creator content across channels and maximize the impact of influencer investments. This role is responsible for identifying high-performing organic creator content, coordinating paid amplification opportunities, and ensuring influencer content is optimized to support full-funnel marketing objectives.

This individual will play a critical role in bridging influencer strategy and media execution, partnering closely with internal teams and agency partners to transform creator storytelling into measurable business results. The ideal candidate combines a strong understanding of the creator ecosystem with a data-driven mindset and passion for social-first marketing.

The successful individual will leverage their proficiency in Paid Influencer Marketing to:

Creator Content Amplification & Paid Media Integration

• Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.

• Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.

• Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.

• Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.

• Monitor campaign performance and provide recommendations for content optimization and future investment decisions.

Cross-Functional Program Management

• Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.

• Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.

• Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.

• Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.

• Partner with Paid Social team to identify top preforming organic content for paid boosting.

• Support integrated campaign planning sessions to ensure creator content aligns with broader media, brand, and business objectives.

Influencer & Creator Strategy Support

• Identify creators and content trends that resonate with key audiences and support brand growth objectives.

• Assist in the development of influencer briefs that are optimized for both organic engagement and paid media performance.

• Track creator performance and maintain reporting dashboards that inform future creator selection and investment strategies.

• Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.

Measurement & Insights

• Analyze paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.

• Develop post-campaign recaps highlighting content learnings, creative best practices, and recommendations for future scaling opportunities.

• Leverage audience and performance insights to inform creator strategy and content development.

The accomplished individual will possess:

• Social media experience, with strong knowledge of platform best practices and content trends.

• Demonstrated program management experience, including budget tracking, reporting, and process development.

• Passion for building innovative story telling with influencers and authentic brand communities.

• Strong initiative and a hands-on, "get it done" mentality, with the ability to work with urgency in a fast-paced environment.

• Comfort with ambiguity and the ability to shift priorities while managing multiple projects and deadlines.

• Highly collaborative, with proven success working cross-functionally and across levels.

• Exceptional written and verbal communication, presentation, and interpersonal skills.

• Excellent organizational skills and attention to detail, especially with financial and reporting accuracy.

• Creative and innovative thinker with a strong desire to learn and grow.

• High proficiency in PowerPoint, Excel, Word, and Microsoft Office.

An outstanding professional will have:

• 2+ years of experience in influencer marketing, social media, paid social, media planning

• Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.

• Experience working across influencer, social, and media teams in a highly collaborative environment.

• Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.

• Strong analytical skills with an ability to connect content performance to business outcomes.

• Exceptional project management and stakeholder management capabilities.

#LI-SG2; #LI-HYBRID

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.

Visit Tapestry, Inc.

Base Pay Range

$75,000.00-$85,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.