Senior Marketing Executive - Auckland at Tank Juice · Auckland

About Us

At TANK, we’re proudly Kiwi-owned and operated, having served the community for nearly three decades with fast, fresh, healthy and delicious food – made with care, passion and local ingredients. We aim to inspire balanced, feel-good living and create genuine connections, one smoothie, juice, salad or wrap at a time.

With 90 locations across New Zealand, our stores are hubs for health enthusiasts and flavour lovers alike. We’re the go-to destination for fast food and drinks that make you feel good inside.

We’re always evolving - from our food and stores to how we support our team and customers. With exciting projects on the horizon across sustainability, platforms & systems, external branding and strengthening our internal culture, now is the perfect time to join us.

About the Role

We’re looking for a Senior Marketing Executive with a strong focus on social media, brand storytelling and community engagement to lead integrated marketing and activation initiatives from strategy through to execution and analysis.

This role drives customer-facing campaigns across digital, social retail and community channels to grow engagement, strengthen brand visibility and online presence and support sales growth.

A key part of the role will be developing and executing social-first content strategies that connect with audiences, drive conversation and elevate the brand across platforms.

You’ll lead the planning, creation and optimisation of social campaigns, content calendars, influencer and community activations, while monitoring performance and identifying opportunities to increase reach, engagement and conversion.

You’ll balance hands-on delivery with strategic input, working within the frameworks set by the Head of Marketing, and cross-functional teams whilst having the autonomy to lead campaign-level execution and optimisation.

What you'll be responsible for:

• Lead social and product marketing campaigns end-to-end, planning, execution, reporting and optimisation
• Develop and execute social media content and paid campaigns across Meta, TikTok, LinkedIn and other key platforms
• Create and manage content calendars, ensuring consistent, on-brand storytelling across all social and digital touchpoints
• Drive new product launches, seasonal campaigns and market activations across multiple channels
• Lead influencer collaborations, partnerships, sponsorships and community engagement initiatives to grow brand presence
• Manage promotional calendars and campaigns to amplify reach and engagement
• Analyse campaign and social performance metrics, delivering insights and recommendations for optimisation
• Track campaign budgets, costs and ROI
• Act as a key contact for leadership, agencies and external partners
• Represent marketing in cross-functional projects and meetings
• Work closely with the Creative Lead and wider teams to ensure brand consistency across all touchpoints

What you will bring:

• 3 - 5 years’ experience in a marketing role
• Strong experience across brand marketing, social media, campaign delivery and project management
• Ideally have experience in retail, hospitality, FMCG or QSR marketing
• Experience managing multi-channel campaigns, activations and promotional calendars
• Strong understanding of digital marketing, social media performance and customer engagement
• Proficiency in Adobe Creative Suite, Canva or similar design tools
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent communication, stakeholder management and project management skills
• A proactive, collaborative and commercially minded approach
• Passion for customer experience, creativity and brand storytelling

If you’re passionate about promoting a healthy lifestyle and thrive in a fast-paced, dynamic and people-focused environment, this is your opportunity to blend your love for wellbeing with a rewarding role at TANK.

Apply Now!