Sales Representative (Law Enforcement) at SureFire, LLC. · Fountain…

About the Company:

At SureFire, our mission is to build the best illumination tools, suppressors, and tactical products no matter the cost to enhance the safety and performance of those who go into harm's way on our behalf. We also provide these same, no-compromise products to our civilian customers who demand the ultimate in quality, innovation, and performance. We strive to continuously expand our business, product line, workforce, and expertise to preserve our place as the premier provider of these cutting-edge products. To achieve this, we will continually expand the depth and quality of the SureFire brand by refining, expanding, and enhancing our product line, and always aspiring to improve our service and professional relationships. We nurture this culture of excellence in everything we do, and treat everyone we deal with - employees, customers, and vendors - in a fair and ethical manner. We're proud of the quality we produce and the people who produce it, and we're looking for talented individuals who want to make a real impact.

About the Role:

The Sales Representative (Law Enforcement) plays a critical role in bridging the gap between manufacturing solutions and law enforcement agencies and our dedicated law enforcement dealers across the United States. This position is responsible for understanding the unique needs of law enforcement professionals and effectively communicating how our products can enhance their operational efficiency and safety. The representative will develop and maintain strong relationships with key stakeholders, including law enforcement agencies, public safety organizations (fire and corrections), private security, and our dedicated dealer network ensuring tailored solutions that meet their specific requirements. Success in this role directly contributes to expanding the company’s market presence within the law enforcement sector and driving revenue growth. Ultimately, the role demands a strategic, consultative sales approach combined with deep industry knowledge to deliver value and build long-term partnerships.

Essential Duties and Responsibilities

• Identify and engage prospective dealers and/or law enforcement and public safety clients to present and promote the company’s products designed for law enforcement applications.
• Develop and execute strategic sales plans to achieve and exceed sales targets within assigned territories across the United States.
• Build and maintain strong, long-lasting customer relationships by understanding client needs and providing tailored product solutions.
• Collaborate with internal teams including product development, marketing, and customer service to ensure client satisfaction and product alignment.
• Conduct product demonstrations, training sessions, and presentations to educate clients on product features, benefits, and compliance with law enforcement standards on a weekly/monthly basis. Frequency and number of in-person meetings and interactions to be determined on a weekly or monthly basis as determined and approved by sales supervisor.
• Maintain regular communication with the SureFire outside sales representatives and Technical Specialists within territory, and include them in product demos, appointments, and other relevant activity.
• Keep LE Sales Team Group Calendar updated on in-person appointments, tradeshows, demos, dealer visits, and other activity as defined by the LE Sales Supervisor.
• Maintain spreadsheet of agency contacts, contact information, and activity to be provided to sales supervisor or other designated team member on demand by supervisor.
• Monitor market trends, competitor activities, and customer feedback to identify new business opportunities and inform product improvements.
• Prepare and deliver sales proposals, negotiate contracts, and manage the sales cycle from prospecting through closing.
• Maintain good attendance and punctuality.
• Maintain a positive and respectful attitude; cooperate with co-workers, management, internal and external customers, etc.
• Work safely at all times and report any unsafe conditions or injuries to your supervisor or manager immediately

Competencies - To perform the job successfully, the candidate should demonstrate the following:

1. Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
2. Interpersonal Skills - Focuses on solving conflict, not blaming; Remains open to others' ideas and tries new things.
3. Written Communication / Oral Communication - Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information; Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
4. Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback.
5. Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
6. Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
7. Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
8. Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
9. Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.
10. Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
11. Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
12. Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Preferred Qualifications
  • Experience working directly with law enforcement agencies or government contracts.
  • Familiarity with manufacturing products used in law enforcement such as protective gear, tactical equipment, or communication devices.
  • Advanced sales training or certifications (e.g., Certified Professional Sales Person).
  • Established network within law enforcement or public safety communities.
• Minimum Qualifications
  • Proven track record of meeting or exceeding sales targets in a B2B environment.
  • Strong knowledge of law enforcement operations, procurement processes, and regulatory requirements.
  • Valid driver’s license and willingness to travel extensively within the United States.
  • Ability to obtain security clearances if required.
  • Must qualify for and obtain a Certificate of Eligibility from the California Department of Justice.
  • Must qualify for a California Department of Justice Dangerous Weapons Permit.
  • Must maintain unrestricted legal eligibility to possess and use firearms and other weapons necessary for job performance and immediately notify the employer of any change in status that could affect such eligibility.
  • Must be capable of achieving and maintaining all required firearms certifications, qualifications, and proficiency standards.
  • Must have a valid driver’s license with no driving restrictions.
  • Must be able to travel up to 50% of the time and not have any travel restrictions preventing employee from traveling for work duties as needed.
  • Must be able to legally rent a vehicle for work related travel.
  • Must possess a credit card to cover travel and work related incidentals.

Education

• Bachelor’s Degree in Business, Marketing, Criminal Justice, or a related field and/or up to 2 years relevant sales experience, preferably in law enforcement, public safety, or manufacturing industries preferred.

Mathematical Skills

• Ability to perform calculations utilizing arithmetic such as addition, subtraction, multiplication and division normally attained through elementary school education.

Computer Skills

• Must be proficient in MS Office (Excel, Word, PowerPoint, and Outlook).
• Proficiency with CRM software and sales analytics tools preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must possess the knowledge, skills, and ability to safely handle and competently operate handgus, semi-automatic and fully automatic AR-platform rifles, and other assigned weapons systems.
• Must be able to physically travel by car, airplane, train and other transportation modes as necessary for extended periods of time.
• The employee must occasionally lift and/or move up to 50 pounds.
• While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.
• The employee is frequently required to reach with hands and arms.
• The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the office work environment is usually quiet.
• In this position you will be exposed to following Environment conditions:
  • Outdoor weather conditions
  • Outdoor and Indoor firearms ranges may be loud as the job requires live fire demonstrations. Discharging firearms is exceptionally loud and known to cause hearing damage. Employees are required to follow safe practices and use appropriate hearing and safety protection to minimize hearing loss or related auditory damage.
  • In this position you will be exposed to environmental conditions including potential exposure to lead and other environmental hazards related to firearms and firearm ranges and the handling and exposure to live fire weapons.