Manager I, Product Marketing & Campaign… at Sun Life · Hong Kong

Manager I, Product Marketing & Campaign Fulfilment
Location: Hunghom, Kowloon, Hong Kong
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:
Responsibilities
Product Marketing & Promotion Support
Support the development, coordination, and delivery of product marketing and promotional materials for product launches and promotion.
Coordinate with Product Proposition, Product Campaign, Distribution, Compliance, Legal, Operations, and external vendors to ensure timely production and approval of marketing materials.
Coordinate and manage external vendors involved in the production of marketing and promotional materials, including briefing, scheduling, quality review, cost monitoring, and delivery tracking to ensure materials are produced on time and in accordance with business and compliance requirements.
Conduct quality checks and proof-reading to ensure marketing materials are accurate, consistent, and compliant with regulatory and internal requirements.
Manage stakeholder review and approval processes of marketing materials and monitor production timelines to ensure launch readiness
Campaign Fulfilment & Enquiry Management
Manage campaign fulfilment activities, including eligibility validation, fulfilment processing, reconciliation, exception handling, and operational controls.
Coordinate fulfilment execution with Operations, IT, Finance, Customer Service, and Distribution teams.
Handle and resolve campaign fulfilment-related enquiries from internal stakeholders and distribution channels.
Perform data validation, fulfilment file verification, and reconciliation to ensure fulfilment accuracy.
Maintain fulfilment records, audit trails, and operational documentation.
Requirements
Education & Experience
University degree in Marketing, Communications, Business Administration, or related disciplines.
5 – 8 years of experience in product marketing support, campaign management, marketing communications, business operations, or related functions.
Experience supporting product launches, marketing collateral development, and stakeholder coordination.
Experience handling large datasets and fulfilment operations, or customer incentive programmes is an advantage.
Experience in life insurance or financial services industry is preferred.
Technical Skills
Proficient in Microsoft Office, where advanced Microsoft Excel skills are essential for the role, with proven experience in handling large datasets, performing data validation, reconciliation, exception analysis, and fulfilment file preparation. Proficiency in Excel formulas, data cleansing, and data quality checks is required.
Strong data management and data manipulation ("data massaging") capabilities, with the ability to analyze, validate, and reconcile complex datasets accurately and efficiently to support campaign fulfilment.
Key Competencies
Strong attention to detail and accuracy.
Strong written communication and proof-reading capability.
Strong stakeholder management and interpersonal skills.
Proactive, well-organized, and able to manage multiple priorities.
At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.
We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.
We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).
Job Category:
Product
Posting End Date:
30/10/2026