Growth Marketing Manager at Storyteller Overland in Birmingham, AL

Our History:

The Storyteller Overland vibe started out as a drawing on a restaurant napkin in 2017 illustrating a desire to help people live more adventurous lives. Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell.

The company officially launched in 2018 with a humble yet confident team of seven employees. Over the next year, we worked on launching our MODE 4x4 and finding dealer partners to work with, and finally, the dream was turning into a reality.

We’ve been fortunate to be full speed ahead since then. We’ve added sister companies to our galaxy and built out quite the impressive team – hopefully you included. We hit 500 vans built, then 1,000, then so many more that these milestones became difficult to keep track of. We’ve added new vehicles to our lineup and have built a massive community of like-minded adventurers that also continues to grow.

Today, Storyteller Overland is the most expansive adventure vehicle company in North America built on an authentic spirit of adventure, a passion for exceptionally well-crafted rigs, and a deep love and affinity for the community of owners we serve.

As we reflect on our history, though, we remind ourselves that our best ideas are still ahead of us, not behind us. Here’s to saying yes to the next grand adventure!

Our Culture:

We are proud to have a values-based culture, which means we focus less on rules & transacting and more on values & transforming. Our goal is to create workplaces and spaces where great people can do great things to thrive and flourish both professionally and personally.

Overview:

Storyteller Overland is seeking a Growth Marketing Manager who owns the full demand generation funnel—from first impression to qualified dealer lead—and operates with the mindset of an owner, not a task executor. You'll build campaigns, manage media, analyze performance, optimize conversion paths, and continuously improve results through rapid testing and execution.

This is a highly autonomous, execution-focused role. You instinctively know how to identify opportunities, reach the right audiences, create high-converting experiences, and measure success. AI should already be a core part of your daily workflow, enabling you to move faster, generate better ideas, analyze data more effectively, and drive measurable business growth.

General Responsibilities, including but not limited to:

• Build and own the full-funnel paid media strategy across Meta, Google, YouTube, and emerging channels,
• Develop campaign briefs, audience segmentation frameworks, and testing roadmaps,
• Partner with the CMO on quarterly planning, budget allocation, and performance goals,
• Identify gaps in the funnel and proactively build solutions — don't wait to be asked,
• Own day-to-day execution in Meta Ads Manager and Google Ads — hands on keyboard,
• Manage and optimize media spend to hit cost-per-lead and ROAS targets,
• Build, launch, and iterate on paid campaigns — from awareness through retargeting,
• Manage or oversee agency relationships; hold partners accountable to performance,
• Use AI to generate and iterate on ad copy, landing page headlines, and email subject lines at scale,
• Brief creative assets for the design and video teams with specificity and strategic intent,
• Ensure all performance creative is consistent with the STO brand voice,
• Own A/B testing across copy, creative, audience, and offer — document what you learn,
• Build and own a performance dashboard that maps spend, traffic, MQLs, and SQLs across channels,
• Report weekly on performance to the CMO — insights, not just metrics,
• Segment audiences by intent signal; treat high-intent retargeting differently from cold traffic,
• Surface patterns in the data and turn them into decisions quickly,
• Drive qualified leads for the STO dealer network — this is the primary north star metric,
• Optimize "Find a Dealer" paths and lead forms for conversion and quality,
• Build offer-driven campaigns (rebates, events, model launches) that create urgency for in-market buyers,
• Work with internal sales and dealers to understand lead quality feedback and adjust targeting accordingly,
• Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie,
• Contribute to other initiatives and responsibilities as needed to support business priorities and team success.

Work Schedule:

Schedule: Generally, M - F from 8 a.m. to 5 p.m. CST

Qualifications/Skills:

• Proven track record of building and scaling demand generation engines
• Deep expertise in paid media, funnel optimization, CRO, and analytics
• Strong hands-on operator who is equally comfortable in strategy and execution
• Experience building or managing a premium, consumer-facing brand with deeply engaged affinity communities
• Experience working closely with sales teams on lead management and pipeline development
• Analytical, results-driven, and highly accountable
• Fluency in CRM platforms (e.g.HubSpot, Klaviyo, etc), marketing automation tools & Shopify
• Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy.
• Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms.
• Demonstrated ability to own strategy through to execution.
• Customer segmentation and behavioral targeting
• Data-driven decision-making and reporting
• Cross-functional collaboration
• Strong written and verbal communication skills
• Creative problem-solving
• Strong leadership and project management skills.
• Ability to work in a fast-paced environment and adapt to changes in technology and market conditions.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field
• 3 to 6 years of experience in digital, growth, or performance marketing
• Leader by example, ops chops, ability to roll up sleeves and do the work
• Lifestyle based, Motorsports, Automotive or RV Marketing Experience a plus

Scorecard:

• Competencies - Full-Funnel Growth Ownership, Website & Conversion Optimization, Campaign Development, Content, Social & YouTube Strategy (Development and Implementation), Performance Marketing (Strategy + Execution), SEO & AEO Optimization, Change Management, Scalability, Cross-Functional Leadership, MarTech Stack Ownership, Data Analytics, Performance Measurement, Role Model High-Performance Behaviors, AI-first (fluent/native).
• Position Mission - Growth & Digital Marketing Manager to build, own, and scale our full-funnel demand engine, leading both strategy and execution across the entire digital ecosystem—from first impression to qualified leads by aligning strategy, processes, technology, and performance measurement. This role drives new customer engagement & revenue through marketing excellence, ensures efficient use of resources, and empowers teams to deliver measurable growth and consistent results.
• Anticipated Outcome - Establish and operate a scalable, efficient marketing engine that delivers measurable ROI, improves speed and consistency of execution, and enables confident, data-driven growth decisions.

Physical Requirements:

Candidates should be prepared for the following:

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Ability to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.

It's important to note that this job primarily involves office-based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure the comfort and well-being of employees in accordance with applicable laws and regulations.

Exemption Status: Exempt