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Category Manager at Shell in Ljubljana
Mid LevelOn-siteFull-timeLjubljana
Job Description
Category Manager
Location: Ljubljana
, Slovenia
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Job Description:
Category Manager JG 5
PURPOSE & ACCOUNTABILITIES:
The Category Manager is responsible for managing the category(s), including promotional agenda, suppliers, planogram, customer value proposition (CVP) execution and portfolio. Negotiate yearly and/or long-term agreements with suppliers. Develop new concepts with clear linkages to key categories in the shop. The role combines elements of supply chain, category management, marketing, administration, analysis, project work, and operational responsibilities.
Purpose:
To understand customer needs and fast change of consumer habits, develop category in line with those needs, the market trends with the purpose of delivering incremental value and sales growth.
Accountabilities:
- Managing commercial budgets with responsibility for revenue streams, operational expenditure proceeds, margin and supplier income
- Manage effectively OPEX budget to maximize value for money ratio
- Develop Category plans and continuously monitor category performance, intervene when plan timelines are not being met, provide update on plan performance, and resolve under-performance when necessary.
- Grow supplier partnerships to maximize category knowledge and develop new category concepts partnering on promotions, trading terms, advertising, product launches/product development and product/range maintenance.
- Negotiate rebates and ensure full tracking and collection.
- Build knowledge on category markets, concepts and developments
- Monitor competitor activities and - propose competitive response using inventory of retail marketing communications and as agreed by CR category managers (including GRT reports, market share reports)
- Work with other Category Managers to maximize synergy across the ranges
- Collaborate effectively across marketing departments to deliver the overall strategy
- Define clear action plans to address gap vs target, with main focus on volume and value.
- Perform high-quality analysis of shop sales, category and consumer behaviors producing full PIRs on large promotions.
- Consult and engage Sales & Ops in category plans and concept development, enthusing support
- Advise and consult formats for the roll out the Category Planograms in line with market data, sales mix, sales data and category trends, with input from the Operations teams and Suppliers.
- Support the development of appropriate CVP and customer communications with the brand team in line with guidelines
- Effectively communicate category management practices and programs with Retailers, being involved in training programs where required, giving feedback and providing full support on promotions.
- Interface with District Business Partners/Territory Managers, Marketing department, Audit agency and Retailers to ensure compliance at store level of required product range, recommended retail pricing, KVI pricing, store layouts, promotions and accurate sales data.
- Work consistently to evolve category to ensure industry leading new concepts development, innovation, pilot and trialing/managing projects
- Develop and lead sustainability concept for Fast food and hot beverages
- Drive and lead sustainability agenda across whole NFR department
SKILLS AND REQUIREMENTS:
- A bachelor’s degree with minimum of 3 years relevant experience (preferable within Retail)
- Retail Knowledge
- Good experience managing internal and external stakeholder
- Strong commercial mindset; proficient commercial acumen and strong negotiation skills
- Result driven mindset; able to deliver against clear financial and service led accountabilities
- Strong relationship management skills; able to adapt approach to different audiences or circumstances Strong interpersonal skills; able to engage, influence or challenge both external and internal stakeholders when required
- Collaborative; able to work across multiple external and internal touch points, a team player
- Agility; able to respond at speed to changing business demands, reacting to challenging or unforeseen circumstances in a calm and measured manner
- Resilience; up for a challenge and able to prioritize workload when under pressure from different stakeholders
- Positive self-starter; able to act as an advocate for change, seeking constant business or process improvement
- Relationship skills and stakeholder management essential
- Negotiation experience
- Proven commercial acumen
- Good analytical skills
- Strong communication skills
- Self-motivated
- Advanced presentation skill
- Track record for delivering sales growth, incremental value
- Experience of working with suppliers beneficial
- Good overall understanding of Retail business mandatory
- Fluency in English
- Driving license
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