Marketing Insights Manager at Sazerac Company in Louisville, KY

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

As the Marketing Insights Manager, you will play a critical role in developing consumer, shopper and market insights across the Sazerac spirits portfolio for the US market. You will be a true partner to the Brand, Innovation, Creative, Media, and Category teams. The role is to integrate primary research, syndicated sources and sales data and to translate these data into actionable recommendations that drive brand growth, innovation and commercial decision-making.

 

What You’ll Do:

• Lead the design and delivery of consumer, shopper, and market insights across the Sazerac spirits portfolio for the US (all brands and categories)
• Build a holistic view using multiple data sources (Kantar, YouGov, IWSR, Mintel, Nielsen) and translate into clear, actionable recommendations
• Partner with Brand, Innovation, Creative, Media, Category teams to optimize brand strategies, innovation pipeline and support key commercial decisions
• Manage external research partners and vendors, including agency selection, briefing, and quality control, ensuring best-in-class delivery

Required:

• Bachelor’s degree in business, marketing, market research or related fields
• 3+ years relevant experience in consumer insights / market research
• Proven ability to translate insights into commercial outcomes
• Strong analytical tools (power bi, excel, statistics) experience

 

Preferred:

• Alcohol / beverage category knowledge with experience in cpg / fmcg industry in the us market
• Stakeholder management across all levels with ability to influence decision-making
• Ability to manage multiple projects and meet deadlines

 

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

 

The annual salary range for this role is $90,000 - $134,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

 

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

 

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