Marcomms officer at Sage Transport Limited in Lagos

JOB DESCRIPTION: MARKETING COMMUNICATIONS (MARCOMMS) OFFICER

Department: Marketing and Communications
Job Title: Marketing Communications Officer
Reports To: Head of Marketing / Marketing Manager
Location: Ibadan, Nigeria
Employment Type: Full-Time, On-Site

1. JOB SUMMARY

The Marketing Communications Officer is responsible for developing and executing marketing communication initiatives that enhance the company's brand visibility, strengthen customer engagement, promote transport services, and support revenue growth. The role involves managing digital and traditional communication channels, coordinating promotional campaigns, creating marketing content, and ensuring consistent brand messaging across all terminals, routes, and customer touchpoints.

2. KEY RESPONSIBILITIES. Marketing Communications and Brand Management

• Develop and implement marketing communication plans aligned with the company's business objectives.
• Ensure consistent application of the company's brand identity across terminals, buses, ticketing points, promotional materials, and digital platforms.
• Coordinate the production of marketing materials, including flyers, brochures, banners, posters, and promotional merchandise.
• Support campaigns promoting new routes, travel packages, seasonal offers, and other transport services.
• Monitor brand visibility and recommend initiatives to strengthen the company's market position.

B. Digital Marketing and Content Development

• Manage the company's social media platforms and coordinate regular content publication.
• Develop engaging content for social media, websites, email campaigns, and other digital communication channels.
• Coordinate digital advertising campaigns to increase brand awareness, customer enquiries, and ticket sales.
• Monitor online customer feedback, reviews, and enquiries, ensuring timely responses in collaboration with the relevant departments.
• Track digital marketing performance and recommend improvements based on engagement, reach, and conversion data.

C. Campaigns, Promotions and Events

• Plan and execute promotional campaigns to drive passenger patronage, route awareness, and revenue growth.
• Coordinate marketing activations at terminals, motor parks, partner locations, and other relevant customer touchpoints.
• Support the planning and execution of corporate events, product launches, partnerships, and customer appreciation initiatives.
• Liaise with advertising agencies, printers, media houses, and other external vendors to deliver marketing projects within approved budgets.
• Evaluate campaign effectiveness and prepare post-campaign reports.

D. Customer Engagement and Corporate Communications

• Develop communication materials that educate customers on routes, schedules, fares, booking procedures, travel policies, and service updates.
• Support customer retention initiatives and campaigns aimed at improving passenger experience and loyalty.
• Coordinate communication of service disruptions, schedule changes, operational announcements, and other customer-facing updates with the Operations and Customer Service teams.
• Support the development of press releases, corporate announcements, newsletters, and internal communication materials.
• Identify recurring customer feedback and communicate relevant insights to management for service improvement.

E. Market Research and Business Support

• Monitor competitor activities, market trends, customer preferences, and developments within the transportation industry.
• Conduct basic market research to identify opportunities for customer acquisition, route promotion, and service improvement.
• Collaborate with Sales, Operations, Customer Service, and Terminal Management to align marketing activities with operational priorities.
• Support business development initiatives, strategic partnerships, and campaigns targeting corporate and institutional customers.
• Maintain an updated database of marketing activities, media contacts, vendors, and campaign results.

F. Reporting and Performance Management

• Prepare periodic reports on marketing campaigns, social media performance, customer engagement, and brand visibility.
• Track marketing expenditure against approved budgets and ensure efficient use of resources.
• Maintain records of campaign deliverables, promotional activities, and marketing assets.
• Recommend data-driven improvements to marketing communication strategies.

3. QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree or HND in Marketing, Mass Communication, Public Relations, Advertising, Business Administration, or a related discipline.
• Minimum of 2–4 years of relevant experience in marketing communications, digital marketing, brand management, or public relations.
• Experience in transportation, logistics, hospitality, aviation, FMCG, or another customer-facing industry is an advantage.
• Relevant professional certifications in digital marketing, public relations, or marketing communications are an added advantage.

4. REQUIRED SKILLS AND COMPETENCIES

• Strong written and verbal communication skills.
• Excellent content creation, copywriting, and storytelling abilities.
• Proficiency in managing social media platforms and digital marketing tools.
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools.
• Good understanding of brand management, campaign execution, and customer engagement.
• Ability to analyse campaign performance and prepare clear reports.
• Strong organisational, project management, and coordination skills.
• Creativity, attention to detail, and the ability to meet deadlines.
• Strong interpersonal skills and the ability to work effectively across departments.
• Proficiency in Microsoft Office applications, particularly Word, Excel, and PowerPoint.

Work Location: In person