Manager, Global Marketing - Classics Footwear at Reebok… · Boston

Who We Are:

Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.

Position Summary:

The Manager, Global Marketing for Reebok supports the development and execution of global marketing strategies, integrated campaigns, and partnerships for Reebok Classics. This role will lead the development of culturally relevant brand storytelling and activation plans for key Classics franchises, seasonal product launches, and collaborations.

Working cross-functionally with internal teams, global operating partners and creative agencies, this role will translate global brand strategies into compelling consumer-facing campaigns that strengthen brand relevance, drive consumer demand, and deliver against business objectives.

The ideal candidate brings a strong understanding of lifestyle marketing, cultural trends, and the intersection of sport, fashion, and entertainment, with the ability to identify opportunities that build both brand equity and commercial impact.

Key Responsibilities:

Operational Excellence

• Facilitate key project milestones and cross-functional meetings to ensure alignment across Marketing, Product, and Operating Partners
• Develop and maintain campaign timelines, deliverable trackers and activation plans to ensure projects are delivered on time and against agreed objectives
• Manage seasonal marketing samples and product needs for campaign shoots, talent partnerships, seeding, and other marketing activations
• Maintain clear, proactive communication with internal stakeholders, external agencies, and operating partners throughout campaign development and execution

Strategic Planning

• Partner with Product Marketing to understand seasonal product strategies, franchise priorities, consumer targets, distribution, and commercial objectives
• Help shape global marketing storytelling that elevate Reebok Classics’ brand positioning, strengthen franchise awareness, and create consumer demand
• Monitor fashion, streetwear, music, entertainment, sneaker, and social trends to identify emerging opportunities for Reebok

Creative Management

• Develop creative briefs that translate brand strategy, consumer insights, product narratives, and business priorities into compelling storytelling across social, PR, influencer, digital, wholesale, and other consumer touchpoints
• Collaborate with internal teams and external creative agencies to develop distinctive, culturally relevant campaigns for Reebok Classics, from initial concept and creative development through production and global activation
• Lead content development for seasonal campaigns, product launches, and key brand initiatives, partnering with production team, agencies & brand talent to deliver best in class marketing campaigns & deliverables

Marketing Activation

• Partner with cross-functional teams, including PR, Social, Partnerships, Digital, Wholesale, and Digital, to ensure consistent campaign execution
• Lead the development of global activation plans, identifying relevant activation opportunities and global strategies for local execution for seasonal Classics product launches
• Create go to market frameworks for Global Operating Partners with clear direction across consumer touchpoints
• Support the development and execution of consumer-facing activations that bring Reebok Classics to life

Knowledge, Skills and Abilities:

• Strong understanding of lifestyle, fashion, streetwear, sneaker culture, and the broader cultural landscape

• Passion for brand storytelling and the ability to translate concepts into culturally relevant marketing

• Experience working on integrated marketing campaign tactics including digital, PR, social and partnership marketing

• Team player with the ability to partner with internal colleagues, external brand partners, and agencies

• Experience supporting events/consumer-facing brand experiences

• Creative thinker; always on the lookout for the next opportunity

• Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously

• Outstanding organizational skills; the ability to prioritize, multi-task and manage time

• Ability to deliver effective presentations and influence within a highly matrixed organization

• 5+ years of integrated marketing, or related experience

• Bachelor’s degree required. Graduate Degree a plus

• Proficient in all Microsoft Office applications, particularly Excel and PPT & AI tools

• Agency background preferred

• Must be willing to travel (domestic and international) 30-40%

The salary range for this position is $80,000 – $100,000, depending on the candidate’s experience, skills, and qualifications. Total compensation may also include a discretionary company performance bonus and a comprehensive benefits package featuring medical, dental, retirement, wellness, and voluntary benefit options, as well as employee product discounts.