Commercial Marketing Executive at Puma · Melbourne

Commercial Marketing Executive Location: AU-Office Melbourne YOUR MISSION The Opportunity - Where Brand Meets Business This is not a maintenance marketing role. This is a role built for momentum. At PUMA, Commercial Marketing is where brand ambition meets retail reality. As Commercial Marketing Executive, you will be central to how our brand shows up across retail, wholesale partners and digital touchpoints in Oceania. It is fast, commercial, collaborative and unapologetically brand‑led. If you think like a marketer, act like a retailer and care deeply about execution quality, this role was built for you. Your Impact - What You’ll Own This role exists to drive brand heat that converts. You will plan, execute and optimise retail marketing initiatives that increase traffic, accelerate sell‑through and elevate the consumer experience across PUMA-owned and partner environments. Commercial Marketing Strategy & Planning You will lead the commercial marketing rhythm by: Building and managing full‑year retail and key account marketing calendars Planning launches, activations and retail moments that balance brand storytelling with commercial outcomes Developing integrated retail plans in partnership with Brand Marketing Execution Excellence - Turning Plans into Reality Strong ideas only matter if they land flawlessly. You will: Execute end‑to‑end marketing plans for wholesale partners and PUMA retail channels Deliver premium in‑store, digital and social assets aligned to brand direction Manage retail activations, events, campaigns and photoshoots Ensure all creative assets are on brief, on brand and delivered on time Manage day‑to‑day partner requests with clarity and speed Collaboration & Influence - Marketing That Moves Together This role thrives on alignment. You will work closely with Brand Marketing, Retail, Sales, Merchandise and Operations to ensure launches are seamless across all channels and markets. Key focus areas: Aligning local retail plans with global brand direction Working with agencies and production partners to deliver best‑in‑class outputs Managing approvals and alignment with Global Commercial Marketing Ensuring retail, digital and social messaging work together to drive conversion Commercial Support - Marketing That Sells You will support go‑to‑market activity by: Contributing to sell‑in presentations with strong marketing narratives Supporting sales teams with clear, compelling retail marketing plans The Detail That Makes the Difference You will also: Support sustainability initiatives where relevant Manage budgets, invoicing and campaign tracking Oversee imagery, catalogues, toolkits and asset distribution Coordinate product seeding and GWP programs Maintain organised digital asset management YOUR TALENT Who You Are - The Marketer We’re Looking For You are strategic, organised and commercially switched on. You understand retail pace, brand standards and how marketing drives performance. Experience & Capabilities 3+ years’ experience in Retail or Trade Marketing within a multi‑category brand Experience within sport, lifestyle or fashion environments Strong project, budget and stakeholder management skills Clear, confident communicator Highly organised with strong attention to detail Proactive, flexible and solutions driven Qualifications & Skills Bachelor’s degree or higher Advanced Microsoft Office skills Intermediate Adobe Photoshop experience Why PUMA At PUMA, speed is a mindset and brand is taken seriously. You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture. If you want responsibility, pace and brand power in equal measure, this is your role. *** Applications close 5pm Friday 22 May 2026 *** SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.