Commercial Director – Media Solutions &… at Publicis Groupe · Bogota

Company Description

We are not a typical agency, in fact, we are not an agency at all. We are APEX, experts and innovators who invest today, for our clients' success tomorrow. Apex is part of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. Our solutions meet clients' needs by offering value, scale, efficiency and measurement. Our teams are made up of experts with experience in all areas of the industry, united by a common goal: to provide innovative solutions that bring the x-factor to brands.

Overview

We are seeking a commercial and business leader to head our Media Investment & Partnerships unit in Colombia. with more than 5 years of experience leading media, marketing, advertising, trading desk, media investment, or partnerships businesses in Colombia, with a proven commercial track record and experience in similar leadership roles. This individual will be responsible for accelerating business growth, developing strategic relationships with media owners and platforms, leading high-impact commercial negotiations, and ensuring business profitability. Lead the Media Investment & Partnerships operation in Colombia, ensuring the achievement of the business’s strategic objectives, with a primary focus on commercial growth, adoption of the product portfolio (APEX On the Move, APEX Shop, APX Guaranteed), and sustainable profitability, driving continuous transformation of the operating model and the evolution of value-driven solutions for local clients and partners.

Responsibilities

• Lead the commercial strategy of APEX (Media Investment & Partnerships) in Colombia, defining sales plans, pricing, and go-to-market strategies for each solution within the portfolio.
• Personally drive the closing of opportunities with local and multinational clients operating in Colombia, as well as sister agencies within the group (Spark, Digitas, Zenith, Starcom).
• Ensure the adoption and market penetration of APEX products in Colombia (opt-in, CAPs, share per client).
• Define and execute APEX’s growth and positioning strategy in Colombia.
• Manage strategic relationships with media partners operating in Colombia (Mercado Libre, Disney, Caracol, RCN, local retailers), negotiating preferential agreements for the agency.
• Ensure margins, operational efficiency, and financial compliance (forecasting, contracts, systems, executive reporting).
• Oversee operational processes and audits.
• Lead the product and solutions evolution roadmap in the local market (new verticals such as Influencers via APEX, retail media, CTV).
• Build business cases with clear ROI (hard savings, soft savings, local inflation mitigation) to advocate for APEX before clients and internal committees.

Key Functions

• Active commercial management: prospecting, consultative selling, closing, and renewals with CEOs, CMOs, and client procurement teams in Colombia.
• Strategic leadership and organizational development of the local team.
• Negotiation of agreements with partners, suppliers, and group agencies.
• Coordination with Pricing, Finance, Legal, HR, Strategy, PMX, GMS, and Epsilon.
• Development of business cases, commercial proposals, and follow-up on approvals.
• Monitoring business performance, APEX Colombia P&L, and optimization opportunities.
• Internal and external evangelization of the APEX portfolio (training sessions, client meetings, product showcase spaces).

Qualifications

• Strong commercial profile: proven experience closing deals in the Colombian media market.
• Expertise in the Colombian media ecosystem (Programmatic, PMPs, Retail Media, CTV/OTV, OOH, PTV, Radio).
• Advanced commercial negotiation experience and local partner management.
• Leadership of multidisciplinary and commercial teams.
• Analytical capacity, results-oriented mindset, and P&L management.
• Development of scalable commercial products and solutions for the local market.
• Financial management, profitability, and investment optimization.
• Proficiency in reporting tools, CRM (Salesforce, training provided for both external and internal candidates), and business systems.
• Professional with extensive experience in leading media, marketing, or advertising businesses in Colombia, with a proven commercial track record.
• Previous experience in commercial leadership roles or trading desks.
• Active network of contacts with digital partners, broadcasters, retailers, and top media players in the Colombian market.
• Strong influencing skills, executive communication, and commercial storytelling.
• Innovation-driven mindset with a focus on business transformation and growth.
• Bilingual Spanish/English (ideally with strong English communication skills).

Additional Information

What Do We Offer

• We have an AI-powered interaction and connection platform called Marcel, which includes e-learning tools such as Udemy and LinkedIn Learning, offering more than 30,000 courses across different topics where you can develop your skills based on your interests. In addition, Marcel connects you with over 100,000 creative minds across Publicis Groupe worldwide.
• We offer benefits such as hybrid work, an employee fund, life insurance, a day off for your birthday, as well as the opportunity to apply for internal vacancies globally within the company. You will also have the possibility to work up to six weeks per year from another country where Publicis Groupe operates, through the global Work Your World initiative.

**#VivaLaDifference:**Publicis Groupe #ThePowerOfOne connects creativity and technology while celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and our community. Diversity and inclusion are key to our success!

We foster a diverse, equitable, and inclusive workplace where every individual is valued for their talent and potential, in a respectful environment free from discrimination. All of our job opportunities are open to persons with disabilities. #VivaLaDifference