Analyst, Data and Analysis at Publicis Canada in Boston, MA

Summary: Publicis Canada is part of the Digitas network, which focuses on creating magnetic experiences for brands through data-driven insights. They are seeking an Analyst to support client marketing efforts by analyzing performance data and contributing to reporting needs.

Responsibilities:
- Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
- Identifying nuances in data to optimize our clients’ business
- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
- Expanding industry knowledge and relevant skillsets through internal training

Required Qualifications:
- 1-3 years of work experience in a relevant industry
- A four-year college degree
- Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
- Comfortable in a fast-paced and deadline-driven environment

Preferred Qualifications:
- Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Required Skills: Data Analysis, Excel, SQL, Tableau, Digital Marketing, Generative AI Tools

Benefits: Medical coverage, Dental, Vision, Disability, 401k, Paid time off, Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met., Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.