Direct New Business Manager… at Prudential PLC · Singapore

Direct New Business Manager (Enterprise Business Solutions)

Location: Singapore

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

In this role, you will lead and drive the growth and support of direct new business within the Employee Benefits (EB) segment. You will be responsible for acquiring new and supporting existing corporate clients, expanding the EBS footprint and delivering sustainable business growth through proactive sales leadership, stakeholder engagement, and strategic initiatives.

You will report to the Head of Direct and work closely with internal stakeholders and external partners to deliver compelling value propositions to clients.

Key Responsibilities

Business Growth & Sales Ownership

• Own and deliver new business sales targets (EB APE, EBXLife, and other KPIs)

• Build and manage pipeline and close opportunities

• Lead complex and high-value cases

Client Acquisition & Relationship Management

• Develop strong relationships with corporate clients and decision-makers

• Lead end-to-end client engagement, proposals, presentation and on boarding process

Strategic Initiatives & Market Development

• Execute strategies to expand EBS direct business

• Analyze market trends and identify opportunities

Stakeholder Management & Collaboration

• Work with internal and external teams (Actuarial, Ops, Finance, Legal, TPAs)

• Influence stakeholders to achieve objectives

Process Improvement & Operational Excellence

• Improve sales processes and governance

• Drive efficiency and automation initiatives

Servicing of newly acquired and existing account

• Oversee end to end servicing of newly acquired and existing accounts

• Drive and support timely renewal of accounts to maintain client retention and business continuity

Who We Are Looking For

Competencies & Personal Traits

• Strong sales leadership

• Excellent communication and negotiation skills

• Strategic and results-driven mindset

Working Experience

• 3–5 years relevant experience

Professional Qualifications

• CMFAS and HI required

Education

• Bachelor’s Degree in relevant field

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.