Senior Brand Designer at Pinch Creative in New York, NY

About Pinch Creative

As an immersive design studio, we’re in the business of storytelling, bringing brands to life through the senses.

From the outside, we’re a creative powerhouse, pairing strategic design with production expertise to flawlessly execute next level experiences. Inside, we’re a radically compassionate company, burning down traditional agency norms by centering people and giving creativity the space and support to thrive. We value emotion over information and people over profits, tenets that permeate every project we unleash on the world.

We spark curiosity, foster community, and inspire action with the potency of a pinch.

REPORTS INTO: Design Director

LOCATION: Remote | New York City, NY

POSITION OVERVIEW: As the Brand Designer at Pinch, you will be the guardian and evolving voice of our internal brand identity and support our sister agency Salt with their branding needs. You'll develop and maintain cohesive visual systems that authentically represent both Pinch and Salt across all touchpoints while ensuring our brands remain distinct, compelling, and true to our values. Your focus will be creating marketing materials, digital + social assets, and brand expressions that showcase our capabilities and culture to potential clients, talent, and industry peers.

RESPONSIBILITIES:

Pinch & Salt Brand Stewardship:

• Maintain and evolve brand identity systems for both agencies including logo usage, typography, color applications, and visual language
• Design marketing materials including pitch decks, case studies, social media content, and website assets
• Create branded collateral for company events, team gatherings, and industry presentations
• Develop internal communications materials and templates that embody our company culture and values
• Ensure brand consistency across all touchpoints while finding opportunities to refresh and innovate

Digital Presence Management:

• Design and update website content that effectively showcases our work, culture, and capabilities
• Create engaging social media assets that build brand awareness and highlight our agency expertise
• Develop email templates, digital presentations, and other digital touchpoints that represent our brand
• Collaborate with content creators to ensure visual assets enhance written and video content

Internal Support:

• Design templates and systems that enable team members to create on-brand materials
• Provide brand guidance to team members across both agencies
• Occasionally support client-facing teams with branded materials for pitches and presentations
• Contribute design expertise to internal initiatives including recruitment, employee engagement, and company culture

Research & Innovation:

• Stay current with design trends, agency marketing approaches, and brand innovations
• Identify opportunities to evolve our brand expressions in ways that differentiate us in the market
• Explore new platforms, technologies, and mediums for brand applications

QUALIFICATIONS:

• Bachelor's degree in Graphic Design, Visual Communication, or related field or equivalent professional experience
• 10+ years of professional experience in brand design, with experience in agency or in-house creative departments
• Portfolio demonstrating strong brand development work and versatile design applications
• Expert proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design tools
• Experience with website design, social media content creation, and digital marketing materials
• Strong understanding of typography, color theory, composition, and brand principles
• Knowledge of production techniques for both digital and physical brand applications
• Excellent visual storytelling and presentation skills
• Self-motivated with ability to manage multiple priorities independently
• Proficient understanding of project management tools (Asana, Airtable) and Google Workspace (Drive, Docs, Sheets, Slides)

PINCH’S CORE VALUES + YOU:

• Joy Begets Creativity: In the heat of the project, can we find moments of fun and levity? When stressed, anxious about succeeding, or frustrated with process, good ideas are hard to come by. Great ones, nearly impossible. You help contribute to a creative and positive work environment by being collaborative, open to ideas, and treating team members with respect.
• Go Beyond the Ask: At face value, many projects seem destined to produce uninspiring results. We ask ourselves, can the core goals be hijacked –hopefully with a core client as an accomplice– to ensure we can create stories that are interesting, cool, or even fun. Let’s give clients what they need, but are unable to articulate and opening them up to possibilities that they may not have imagined. You help facilitate this discovery process by pushing the work by being inquisitive, keeping yourself up-to-date with cultural trends, and expressing your point of view.
• Never Arrive: Stagnation kills creative (and companies). Brands need to grow and evolve, teams need to grow and evolve, companies need to grow and evolve. Can we push ourselves and our clients to stay ahead of the current, to realize that success always needs to evolve beyond what we know or feel comfortable with. You contribute to the growth and success of the team by holding yourself to a high standard of excellence and taking risks.
• Human Beings **Feelings: “**Feel Something.” A fundamental need for human beings is to connect with something that feels magical and special. This comes through moments which move us emotionally, and separate us from daily concerns. You keep Pinch accountable to its values by keeping our “why” at the forefront of your work.

WHY JOIN PINCH:

• Opportunity to work at the forefront of experiential design, creating immersive brand experiences for leading global brands.
• Collaborative and dynamic work environment where creativity is encouraged and valued.
• Competitive salary and benefits package, including opportunities for professional development and growth.