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Franchise Strategy Manager at PepsiCo in KR-Seoul
Job Description
Franchise Strategy Manager
Overview
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.
The Franchise Strategy Manager accelerates growth across the North Asia beverage system by combining strategic insight, commercial analytics, and transformation leadership.
This role serves as a strategic thought partner to the GM and a key interface with bottler partners, helping shape business priorities, resolve complex commercial issues, and drive sustainable value creation across the PepsiCo–bottler system.
The role requires a strong balance of strategic thinking, analytical rigor, commercial acumen, stakeholder influence, and the ability to translate strategy into execution.
Responsibilities
What you will be responsible for:
1.Generate Strategic Insights
- Leverage commercial, market, consumer, and competitive insights to identify high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix.
- Translate complex data and analytics into clear, actionable strategic recommendations for the holistic business strategy set up and execution.
- Develop fact-based perspectives on key business opportunities, risks, and strategic choices.
2. Data & Business Intelligence
- Own and connect key data sources, including internal shipment sales data, external POS, market share, consumer, and category analytics.
- Establish a fact base to support strategic decision-making and performance management.
- Continuously identify new data sources, consumer research data and analytical approaches to improve business understanding and decision quality.
3. Act as a Strategic Thought Partner to the GM & Bottler Leadership
- Partner closely with the GM and bottler commercial/RGM leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights.
- Bring an objective PepsiCo perspective while understanding and balancing bottler economics and business priorities.
- Challenge assumptions constructively and develop practical, mutually beneficial solutions to complex business issues.
4. Lead Franchise Governance & Bottler Negotiations
- Partner closely with the GM to lead the Franchise Governance agenda with bottler partners, ensuring alignment on strategic priorities, business performance, commercial plans, and critical franchise matters.
- Build trusted relationships with bottler leadership and proactively manage communication, alignment, and negotiation on key franchise agendas.
- Prepare and lead governance forums, including agenda setting, issue framing, decision making, and follow-up, in close partnership with the GM.
- Drive resolution of complex or potentially contentious issues by developing fact-based positions, understanding both PepsiCo and bottler economics, and negotiating sustainable outcomes.
- Identify potential areas of misalignment early and work with the GM and cross-functional teams to proactively address risks and unlock opportunities.
- Lead and/or coordinate key franchise agreements and governance matters, including Exclusive Bottling Agreement (EBA), Non-Compete Clause Compliance, Business Development Agreement (BDA), Concentrate Supply Agreement (CSA), Concentrate Price Change and other franchise-governance related matters.
- Ensure strong governance discipline, clear accountability, and timely follow-through on agreed actions and decisions.
5. Innovation Commercialization
- Build robust business cases and approval memos for new product launches and major commercial initiatives.
- Develop concentrate pricing recommendations based on PepsiCo and bottler economics (P&L Assumptions).
- Lead commercial discussions and negotiations with bottler partners to secure alignment, appropriate value sharing, and sustainable profitability.
- Partner with cross-functional teams to ensure strategic innovations are translated into commercially viable and executable plans.
6. Lead Cross-Functional Strategic Initiatives
- Scope and lead high-impact strategic projects across PepsiCo and bottler teams.
- Mobilize cross-functional expertise across Marketing, Sales, Finance, R&D, Supply Chain, Legal, and other functions to solve complex business challenges.
- Drive projects from problem definition through recommendation, alignment, execution, and measurable business impact.
- Lead transformation initiatives that strengthen commercial capabilities and the overall PepsiCo–bottler system.
7. Performance Management & Execution
- Establish strong operating rhythms, performance tracking, and governance mechanisms to ensure disciplined execution against strategic priorities.
- Monitor key business and commercial KPIs, identify performance gaps, and translate findings into actionable interventions.
- Enable rapid problem solving and cross-functional alignment to sustain delivery of business results.
8. Stakeholder Management
- Build trusted relationships and influence stakeholders across PepsiCo and bottler organizations, from working-level teams to senior leadership.
- Effectively navigate complex organizational dynamics and different stakeholder interests.
- Communicate complex strategic and commercial topics with clarity, conviction, and executive presence.
- Serve as a bridge between PepsiCo functions and bottler teams to accelerate alignment and execution.
9. Ad-hoc Business Analysis & Strategic Problem Solving
- Own ad-hoc commercial, consumer, financial, and data analyses to support critical business decisions.
- Quickly structure ambiguous business questions, develop hypotheses, analyze available data, and translate findings into clear recommendations.
- Provide timely analytical and strategic support on emerging business issues and opportunities.
10. GM & Strategic Initiative Support
- Provide flexible, high-priority support to the GM across evolving business needs and strategic initiatives.
- Support the GM on critical innovation, commercial, franchise, organizational, and cross-functional priorities.
- Prepare executive-level materials, recommendations, and decision frameworks for senior leadership discussions and governance forums.
- Act as a trusted extension of the GM in driving follow-up, alignment, and execution on priority initiatives.
Qualifications
What you will need to have:
- +10 to 15years of experience in a multinational FMCG environment within Commercial or Strategy functions, NRM or RGM functions, Insight Functions for analytical or Consulting experience with exposure to FMCG.
- Bachelor’s degree in any relevant field from a reputable academic institution
- Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights
- Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations
- Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude
- Collaborative working style with the ability to influence and align senior stakeholders
- Fluent in English, Korean language proficiency preferred. Additional Japanese language proficiency will be an advantage
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