Marketing Officer at PENTAFOODS CORP in Makati

Job Summary

The Marketing Officer is responsible for developing and implementing marketing strategies to promote the company’s outsourcing and professional business services. The role focuses on B2B lead generation, client acquisition, digital marketing, market research, and brand promotion to support the company’s business growth.

Key Responsibilities

• Develop and implement marketing strategies to promote the company’s outsourcing and professional services, including Business Registration & Licensing, Finance & Accounting, Tax Compliance, HR & Payroll, Virtual Office, Training, and other business solutions.
• Identify and generate potential B2B clients through online platforms, social media, email campaigns, networking, referrals, and other marketing channels.
• Conduct market research to identify potential industries, target clients, competitors, and emerging business opportunities.
• Create and manage marketing campaigns and promotional activities for the company’s various service offerings.
• Manage and maintain the company’s social media accounts, website content, and other digital marketing platforms.
• Develop marketing materials such as service presentations, brochures, company profiles, proposals, social media content, and promotional materials.
• Coordinate with the Business Development/Sales and Operations teams to understand service offerings and effectively communicate them to prospective clients.
• Assist in client prospecting, outreach, presentations, meetings, and follow-ups.
• Build and maintain a database of prospective clients and monitor lead generation activities and conversion progress.
• Develop content that highlights the company’s expertise, services, and value proposition.
• Monitor competitors and industry trends and recommend marketing initiatives based on market opportunities.
• Organize or participate in business networking events, seminars, trade events, and other promotional activities.
• Track and prepare reports on marketing activities, leads generated, campaign performance, and other relevant metrics.
• Perform other marketing and business development-related duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• With 1–3 years of experience in Marketing, preferably in a BPO, outsourcing, consultancy, accounting, HR services, or other B2B service-oriented company.
• Experience in B2B marketing, lead generation, client acquisition, or business development is highly preferred.
• Knowledge of digital marketing, social media management, email marketing, and lead generation strategies.
• Strong written and verbal communication skills.
• Good presentation, negotiation, and interpersonal skills.
• Proficient in Microsoft Office and/or Google Workspace.
• Familiarity with Canva, Meta Business Suite, Google Ads, CRM systems, or other marketing tools is an advantage.
• Highly organized, proactive, creative, and results-oriented.
• Willing to attend client meetings, networking events, and occasional field activities when required.

Work Location: In person