Senior Digital Marketing Manager at Pavago in Pakistan, Pakistan

🚀 Senior Digital Marketing Manager (B2B Growth, Demand Generation, Paid Ads, HubSpot)

Full-Time | Remote | U.S. EST Hours | Location: Pakistan

💥 About the Role

We’re hiring a Senior Digital Marketing Manager to own and scale our B2B growth engine.

This is not a coordination role.

You will:

• Drive pipeline, leads, and revenue
• Own paid + organic + outbound channels
• Build and optimize full-funnel marketing systems
• Work directly with leadership to scale growth

If you think in: 👉 funnels, CAC, conversion rates, and pipeline — not just campaigns this role is for you.

📈 What You’ll Own

1. B2B Growth & Demand Generation (Core Focus)

• Build and execute full-funnel B2B marketing strategies
• Drive MQL → SQL → pipeline growth
• Own both:
  • Inbound (content, SEO, organic)
  • Outbound (email, LinkedIn, campaigns)
• Improve lead quality, conversion rates, and revenue contribution
• Build scalable growth systems, not one-off campaigns

2. Paid Advertising & Performance Marketing

• Manage campaigns across:
  • LinkedIn Ads
  • Google Ads
  • Meta Ads (Facebook/Instagram)
• Optimize for:
  • CPL, CAC, ROAS, conversion rates
• Run structured testing across:
  • Audiences
  • Creatives
  • Messaging
  • Landing pages
• Scale winning campaigns while maintaining efficiency

3. Content, SEO & Organic Growth

• Support SEO strategy + keyword targeting
• Improve organic traffic and inbound demand
• Align messaging across:
  • Paid
  • Organic
  • Outbound
• Optimize landing pages and funnels for conversion

4. CRM, Email & Marketing Operations

• Own marketing workflows in:
  • HubSpot (or similar CRM)
• Build:
  • Nurture sequences
  • Lead scoring systems
  • Automation workflows
• Improve:
  • Attribution
  • Reporting visibility
  • Campaign analytics

5. Leadership & Cross-Functional Collaboration

• Align closely with sales on pipeline and revenue targets
• Present performance insights to leadership
• Coordinate with internal teams or external vendors
• Identify and fix execution bottlenecks
• Help scale the marketing function

💻 Requirements

Must-Have

• 5+ years in B2B digital marketing / growth marketing
• Proven track record driving:
  • Pipeline growth
  • Qualified leads (MQLs/SQLs)
  • Revenue impact
• Strong experience with:
  • LinkedIn Ads
  • Google Ads
  • Meta Ads
  • HubSpot (or similar CRM)
• Experience managing multi-channel demand generation
• Strong analytical and reporting skills
• Excellent English communication (written + verbal)

⭐ Nice to Have

• Experience in:
  • SaaS
  • Agencies
  • Service-based businesses
• Exposure to:
  • Outbound marketing
  • Sales enablement workflows
• Experience mentoring or leading teams
• Strong understanding of:
  • B2B attribution
  • Funnel optimization
  • Conversion rate optimization (CRO)

🧠 What Makes You a Strong Fit

• You think in revenue, not vanity metrics
• You combine strategy + execution
• You are highly data-driven
• You take ownership of outcomes
• You move fast and iterate aggressively
• You understand long B2B sales cycles

📅 What You’ll Be Doing Daily

• Review campaign and funnel performance
• Optimize paid and outbound campaigns
• Analyze CAC, CPL, conversion rates, and ROI
• Improve landing pages and messaging
• Build and test new growth experiments
• Align with sales on pipeline quality

In short: You own the engine that drives pipeline, customer acquisition, and revenue growth.

📊 KPIs (What Success Looks Like)

• Growth in MQLs and SQLs
• Lower CAC and improved ROI
• Increased pipeline contribution from marketing
• Higher conversion rates across funnel stages
• Scalable and consistent campaign performance

🌟 Why This Role Stands Out

• High ownership, high impact role
• Direct influence on revenue and growth
• Multi-channel marketing exposure
• Work closely with leadership
• Strong growth path into:
  • Head of Marketing
  • Growth Lead
  • Marketing Director

🧪 Interview Process

• Initial Screening
• Recruiter Interview
• Strategy & Growth Discussion
• Client Interview
• Offer & Onboarding

👉 Apply Now

If you:

• Know how to turn marketing into pipeline
• Enjoy building and scaling growth systems
• Thrive in fast-paced, performance-driven environments

This role is a strong fit for marketers who want ownership, impact, and real growth outcomes.