Performance Marketing Specialist at Pavago in Remote

Performance Marketing Specialist

Position Type: Full-Time, Remote Working Hours: U.S. Time Zone Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred)

About the Role

We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms.

This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth.

The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization.

What You’ll Own

Campaign Strategy & Execution

• Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms • Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth • Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures • Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging • Manage campaign launches, scaling initiatives, and ongoing optimization efforts

Optimization & Growth

• Monitor campaign performance daily and identify optimization opportunities • Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies • Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • Stay updated on advertising platform updates, algorithm changes, and industry best practices

Analytics & Reporting

• Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates, and funnel performance • Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness • Prepare weekly and monthly performance reports with actionable insights and optimization recommendations • Identify trends, attribution insights, and opportunities for scalable growth through data analysis

Funnel & Conversion Strategy

• Understand and optimize the full customer acquisition funnel from ad click through conversion • Collaborate with marketing and sales teams to improve lead quality and conversion performance • Support landing page optimization and conversion-focused marketing initiatives • Ensure campaigns align with broader business growth and revenue objectives

Cross-Functional Collaboration

• Work closely with design, content, sales, and marketing teams to improve campaign outcomes • Provide data-backed feedback on ad creatives, messaging, and conversion assets • Contribute to integrated marketing strategies across paid, organic, and outbound channels

What Makes You a Great Fit

• Data-driven marketer who enjoys testing, analyzing, and optimizing campaigns • Strong understanding of performance marketing and customer acquisition funnels • Analytical thinker with the ability to turn campaign data into actionable growth strategies • Organized and detail-oriented while managing multiple campaigns simultaneously • Proactive problem-solver focused on continuous improvement and scalability • Comfortable balancing strategic thinking with hands-on execution

Required Experience & Skills

• 3+ years of hands-on experience managing paid advertising campaigns • Proven experience with Google Ads, Meta Ads, LinkedIn Ads, or related paid platforms • Strong understanding of PPC, attribution models, conversion tracking, and paid funnel optimization • Experience using Google Analytics, Google Tag Manager, and related reporting tools • Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably • Strong communication, project management, and organizational skills

Preferred Experience

• Experience with both Lead Generation and E-commerce campaigns • Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo • Understanding of funnel marketing, audience segmentation, and lifecycle marketing • Google Ads or Meta Ads certifications • Experience managing multiple accounts or client portfolios • Experience in SaaS, agencies, professional services, or high-growth startups

What a Typical Day Looks Like

A Performance Marketing Specialist’s day revolves around optimization, analysis, and execution. You will: • Review campaign dashboards and performance metrics • Launch, optimize, and scale advertising campaigns based on real-time data • Collaborate with creative and content teams on new ad assets and messaging • Test new targeting strategies, creatives, bidding approaches, and funnel improvements • Analyze campaign trends and prepare reporting insights for stakeholders • Continuously refine acquisition strategies to improve efficiency and scalability

In essence: you drive measurable business growth through strategic, data-backed paid marketing execution.

Key Metrics for Success (KPIs)

• Click-Through Rate (CTR) • Cost Per Lead (CPL) / Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate Improvements • Lead or Revenue Growth • Budget Utilization Efficiency • Campaign Scaling & Optimization Performance

Interview Process

• Application Review • Initial Interview • Technical / Strategy Interview • Final Interview with Leadership • Offer & Background Verification

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