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Outbound Marketing Specialist at Pavago in South Africa
Skills
Job Description
Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST
About the Role
At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.
You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
- Develop scalable outbound prospecting systems
- Build outreach playbooks and workflows
- Execute campaigns across LinkedIn, email, and other outbound channels
- Generate qualified conversations and meetings
- Maintain consistent follow-up with prospects
- Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
- LinkedIn Sales Navigator
- Apollo
- Clay
- ZoomInfo
- Similar prospecting platforms
You’ll identify and segment prospects based on:
- Ideal Customer Profiles (ICPs)
- Industry
- Company size
- Geography
- Decision-maker roles
- Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
- Personalized prospect outreach
- LinkedIn messaging
- Prospect engagement
- Strategic follow-ups
- Relationship building
- Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
- Cold emails
- LinkedIn messages
- Follow-up sequences
- Outreach campaigns
- CTAs
- Lead magnets
Test different:
- Messaging angles
- Value propositions
- Personalization approaches
- Subject lines
- CTAs
- Follow-up strategies
The goal is simple: turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
- Lead magnets
- Guides
- Checklists
- Value-driven resources
- Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
- Response rates
- Positive reply rates
- Engagement
- Meetings generated
- Qualified conversations
- Pipeline contribution
Use performance data to improve:
- Targeting
- Messaging
- Personalization
- Campaign structure
- Follow-up cadence
- Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
- Improve prospect targeting
- Refine ICPs
- Strengthen messaging
- Evaluate lead quality
- Improve outbound-to-sales handoffs
- Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
- Understand outbound as a system, not just sending cold emails
- Know how to research and identify high-quality B2B prospects
- Can write personalized outreach that earns responses
- Understand B2B buyer psychology and high-ticket sales cycles
- Follow up consistently without relying on constant supervision
- Think analytically about campaign performance
- Are comfortable testing and iterating quickly
- Take ownership of pipeline outcomes
- Thrive in fast-moving, remote environments
Required Experience & Skills
- 2+ years of experience in:
- B2B outbound marketing
- Lead generation
- SDR/BDR
- Outbound prospecting
- Similar pipeline-generation roles
- Strong hands-on experience with LinkedIn outreach
- Experience using prospecting tools such as:
- LinkedIn Sales Navigator
- Apollo
- Clay
- ZoomInfo
- Strong outbound copywriting skills
- Experience building and managing multi-channel outbound campaigns
- Strong understanding of:
- B2B prospecting
- ICP development
- Buyer psychology
- High-ticket B2B sales cycles
- Ability to analyze and optimize campaign performance
- Excellent written and spoken English
- Strong organization and attention to detail
- Ability to work independently in a remote environment
- Availability during U.S. EST business hours
Nice to Have
- Experience with high-ticket B2B services or agencies
- Experience with:
- Smartlead
- Instantly
- Lemlist
- HubSpot
- Other outbound automation platforms
- CRM management experience
- Appointment-setting or pipeline-generation experience
- Lead magnet creation experience
- Startup or high-growth company experience
What a Typical Day Looks Like
You might:
- Research target accounts and decision-makers
- Build segmented prospect lists
- Launch LinkedIn and email outreach campaigns
- Personalize messaging for high-value prospects
- Follow up with active prospects
- Engage with target audiences on LinkedIn
- Write outbound copy and test new messaging
- Review campaign response and conversion metrics
- Optimize targeting and sequences
- Update campaign trackers and CRM records
- Collaborate with leadership on pipeline quality
In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.
Key Metrics for Success
- Qualified conversations generated
- Meetings booked
- Positive response and engagement rates
- Pipeline opportunities generated
- Prospect targeting accuracy
- Lead quality
- Outreach conversion rates
- Messaging and personalization effectiveness
- Consistency of outbound execution
- Continuous campaign improvement
Why This Role Stands Out
- Direct impact on pipeline and business growth
- Ownership of outbound execution from end to end
- Opportunity to build and improve outbound systems from the ground up
- Hands-on exposure to:
- LinkedIn marketing
- Cold outreach
- B2B prospecting
- Copywriting
- Lead generation
- Pipeline development
- Direct collaboration with leadership
- Fully remote environment
- Strong growth potential into:
- Senior Outbound Marketing Specialist
- Growth Marketing
- Demand Generation
- Business Development
- Growth / Outbound Lead
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Practical Assessment – Outbound Strategy / Messaging Exercise
- Client Interview
- Offer & Onboarding
Apply Now
If you:
- Know how to build targeted B2B prospect lists
- Have hands-on LinkedIn and cold outreach experience
- Can write personalized messaging that generates responses
- Understand how to turn outbound activity into qualified pipeline
- Enjoy testing, optimizing, and improving campaigns
We’d love to hear from you.
Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.
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