Path Forward→
CRM Manager – Subscriptions at Path Forward in Bulgaria
Job Description
ABOUT TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members across UK and India
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the Team
This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.
What We’re Looking For
We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.
You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.
What You’ll Be Doing
As CRM Manager – Subscriptions, you will:
- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
- Provide strategic guidance to senior CRM team members on best practices and emerging trends
- Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment
- Use advanced data analytics to refine segmentation and personalize member communications
- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
- Apply predictive modelling and behavioral analytics to proactively reduce churn
- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy
What Makes You a Great Fit
- 3+ years of CRM experience, ideally within subscription-based businesses
- Experience with subscription billing systems and customer databases
- Strong background in CRM analytics, segmentation, and predictive modelling
- Deep knowledge of CRM and marketing automation technologies
- Strong project management and strategic thinking skills
- Excellent spoken and written English
- Strong stakeholder management and communication skills
- Experience with tools such as, Salesforce, GSuite, Looker and Jira
- A proactive problem-solver who thrives in dynamic environments
Our Tech Stack
(You don’t need to master all of these — but you should be excited to learn.)
- Salesforce Marketing Cloud
- Segment
- Looker
- Jira
What You’ll Get in Return
At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.
With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.
In addition, you’ll receive:
- 25 days of paid annual leave
- 3 paid days for volunteering or learning & development
- Extended maternity and paternity leave
- Personal L&D budget of 1,000 BGN per year
- Additional health and dental insurance
- Mental wellbeing platform access
- Fully covered Multisport card
- Food vouchers
- Office snacks and refreshments
- WFH equipment allowance
- Flexible working arrangements
- Sabbatical leave
- Share options
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.