Social and Influencer Community Director at oVertone… · Remote

Social and Influencer Community Director

Overview: oVertone Color is looking for an Social and Influencer Community Director who combines a passion for beauty and haircare with a strategic, commercially minded approach to influencer marketing and social commerce. This role is responsible for building and managing oVertone’s influencer ecosystem, from creator discovery and relationship management to content development, TikTok Shop, product launches, and community engagement.

The ideal candidate understands that influencer marketing is more than awareness. It is a key driver of discovery, consideration, conversion, loyalty, and product innovation. This person will develop strategies that connect creator activity to business goals, build long-term relationships with high-value partners, and continually identify opportunities to turn community engagement and creator content into measurable growth.

Key Responsibilities

Influencer Strategy & Program Management

• Develop and execute a comprehensive, always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals.
• Build and manage a diversified influencer ecosystem across UGC creators, TikTok Shop creators, D2C influencers, stylists/KOLs, product testers, and gifting partners.
• Develop creator strategies by objective, audience, platform, creator tier, and stage of the customer journey.
• Identify opportunities for creators to support discovery, consideration, conversion, loyalty, product launches, and new audience acquisition.
• Establish clear roles and expectations for creator partners, ensuring every influencer has a defined purpose and business objective.
• Develop long-term creator relationships, including ambassador and retainer programs, that build sustained brand affinity and repeat engagement.
• Manage creator negotiations, contracts, deliverables, usage rights, timelines, and overall partner relationships.
• Build and maintain a strong pipeline of emerging influencers, beauty creators, hair color enthusiasts, stylists, and culturally relevant voices.
• Monitor competitor activity, creator trends, platform changes, and emerging opportunities to keep oVertone’s influencer strategy ahead of the curve.

Creator Content & UGC

• Oversee the development of high-quality creator content that can support organic social, paid media, product launches, and other brand initiatives.
• Develop briefs, creative direction, messaging, and content requirements that give creators clear direction while maintaining authentic storytelling.
• Build an always-on UGC pipeline to provide a consistent supply of performance-ready creative.
• Identify high-performing creator content and partner with Paid Social and Creative teams to maximize its use across channels.
• Ensure creator content meets oVertone’s quality standards and is suitable for repurposing across paid, organic, and other marketing channels.
• Develop and manage product testing, gifting, and seeding programs designed to generate authentic reviews, tutorials, product education, and organic social proof.

TikTok Shop & Social Commerce

• Own the day-to-day management and strategic growth of oVertone’s TikTok Shop influencer program.
• Conduct daily reviews of TikTok Shop inventory, sales, GMV, creator activity, content performance, product availability, and other key platform metrics to identify opportunities and issues.
• Monitor creator performance and proactively identify top-performing partners, products, content formats, and conversion opportunities.
• Develop and manage weekly TikTok Shop product ordering and inventory needs, ensuring creator demand and product availability are aligned.
• Build sales and inventory projections based on historical performance, creator activity, product priorities, promotional calendars, and upcoming campaigns.
• Develop and evolve the TikTok Shop creator strategy, including creator competitions, incentives, bonuses, creator retainers, product seeding, and other programs designed to drive sustained sales.
• Recruit, onboard, brief, and manage TikTok Shop creators and partners.
• Develop strategies to increase creator activation, content volume, conversion, and repeat participation on the platform.
• Analyze TikTok Shop performance and translate insights into recommendations for creator mix, product assortment, commission structures, promotional strategy, and content direction.
• Partner closely with Ecommerce and other cross-functional teams to align TikTok Shop activity with revenue goals, product priorities, promotions, and inventory.
• Manage relationships with TikTok Shop partners and/or external platform support as needed, ensuring strong execution and optimization.

Product Launches & Innovation

• Lead influencer strategy around new product launches, ensuring priority products receive the right mix of awareness, education, trial, and conversion support.
• Develop product seeding and early-access programs that generate authentic feedback and organic demand ahead of launches.
• Identify creators who can provide credible product education, reviews, tutorials, transformations, and launch storytelling.
• Establish opportunities for creators and community members to contribute product feedback, trend insights, and co-creation opportunities.
• Identify opportunities for creator collaborations, limited-edition products, creator-named shades, and other initiatives that can turn creator relationships into larger cultural moments.

Community & Social Reputation

• Oversee and guide oVertone’s presence and reputation across relevant online creator and beauty communities.
• Build meaningful relationships with customers, creators, hair color enthusiasts, and emerging communities that can strengthen brand affinity.
• Monitor community sentiment, conversations, and emerging trends to identify opportunities for engagement, content, and product innovation.
• Develop strategies that turn highly engaged customers and community members into advocates for the brand.
• Support reputation management by proactively identifying and addressing emerging community conversations in partnership with the broader team.

Analytics, Reporting & Optimization

• Establish and maintain reporting across the influencer ecosystem, connecting creator investment to business outcomes.
• Track and analyze performance across influencer, UGC, TikTok Shop, gifting, and product launch programs.
• Monitor KPIs including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content volume, conversion rate, and creator retention.
• Conduct weekly and monthly performance reviews to identify trends, opportunities, and areas for optimization.
• Use performance insights to continually refine creator mix, spend, content strategy, compensation, platform strategy, and overall program investment.
• Communicate performance, learnings, and strategic recommendations to leadership and cross-functional partners.

Cross-Functional Leadership

• Partner closely with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other teams to ensure influencer activity is fully integrated into the broader marketing strategy.
• Translate business and marketing priorities into actionable creator strategies and programs.
• Manage internal and external partners supporting influencer execution, including agencies, platforms, and technology partners.
• Lead and mentor team members supporting influencer relations, product seeding, creator logistics, reporting, and community management, as applicable.
• Establish scalable processes and systems that allow oVertone’s influencer program to grow efficiently.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in influencer marketing, social media, creator partnerships, social commerce, or a related role, preferably within beauty, haircare, fashion, lifestyle, or consumer products.
• Demonstrated experience developing and executing comprehensive influencer marketing strategies tied to measurable business outcomes.
• Strong understanding of TikTok, TikTok Shop, creator economics, and the broader social commerce ecosystem.
• Hands-on experience managing creator relationships, negotiations, contracts, content development, and campaign execution.
• Strong analytical skills and experience using performance data to inform creator and platform strategy.
• Experience managing budgets, forecasting performance, and evaluating return on influencer investment.
• Strong network of influencer, creator, beauty, and/or stylist relationships is a plus.
• Excellent negotiation, communication, relationship-building, and project management skills.
• Creative, analytical, commercially minded, and strategic thinker who can move between high-level strategy and day-to-day execution.
• Ability to work cross-functionally and manage multiple priorities in a fast-paced, evolving environment.
• Passion for beauty, haircare, creators, culture, and the evolving social media landscape.

Success in This Role

Success in this role means building an influencer ecosystem that contributes meaningfully to oVertone’s growth across the full customer journey: from discovery and consideration through conversion, loyalty, and advocacy. The Director will be responsible not only for building strong creator relationships, but for turning those relationships, content, and communities into measurable business impact.

Requirements

• 2+ years of experience in influencer marketing, social media management, or a related role in the beauty or hair care industry.

• Demonstrated ability to develop and implement successful influencer marketing strategies.
• Strong network of contacts in the influencer community is a plus.
• Excellent negotiation, communication, and relationship-building skills.
• Proficient in using social media analytics tools and measuring ROI of influencer campaigns.
• Creative, analytical, and strategic thinking skills.
• Ability to work in a fast-paced and evolving environment.

Benefits

• Competitive salary and bonus structure.
• Flexible working arrangements.
• Comprehensive health, dental, and vision insurance.
• Employee assistance programs
• Employee discounts
• Company provided Life Insurance
• Parental leave
• 401K Matching
• Generous PTO
• Paid Holidays
• Professional Development

How to Apply: Interested candidates should submit a resume, cover letter, and any relevant work samples or case studies of previous influencer campaigns. Your cover letter should highlight your experience in influencer marketing and your vision for enhancing our brands’ presence in the beauty and hair care industry.

The salary range for this position is between $80,000 and $100,000 annually. Final determinations may vary, based on several factors including but not limited to: education, work experience, certifications, etc.

Overtone Color is committed to diversity and inclusion and encourage all qualified individuals to apply.