Digital Marketing Manager – B2B Lead Generation (Construction & Building Products)

Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Construction Materials | Steel Reinforcement | Building Products | Commercial & Residential Construction

About the Role

We are seeking an experienced Digital Marketing Manager to build, optimise, and scale our inbound lead generation engine, generating qualified opportunities from builders, developers, civil contractors, and construction decision-makers nationwide.

This is a performance-driven role focused on generating revenue, quote requests, and qualified sales opportunities—not simply managing social media.

You will own the complete marketing funnel, from traffic generation through to qualified enquiries and sales pipeline creation.

Ideal Offshore Candidate

We are specifically seeking a candidate with:

• 5+ years experience running Google Ads, SEO, LinkedIn Lead Generation, and conversion-focused marketing campaigns.
• Proven experience generating inbound quote requests and sales opportunities for:
  • Construction suppliers
  • Steel reinforcement companies
  • Building materials distributors
  • Civil contractors
  • Commercial construction businesses
  • Manufacturing or industrial suppliers
• Experience marketing to:
  • Builders
  • Developers
  • Project Managers
  • Procurement Managers
  • Quantity Surveyors
  • Estimators
  • Construction Company Owners
• Strong understanding of long sales-cycle B2B lead generation.
• Experience building marketing systems that directly contribute to revenue growth.
• Demonstrated ability to reduce cost per lead while increasing lead quality.

Candidates with direct construction, building materials, steel, civil, infrastructure, or industrial marketing experience will be highly regarded.

Target Audience

You will be responsible for generating qualified enquiries from:

• Builders
• Developers
• Civil Contractors
• Formwork Contractors
• Steel Fixing Companies
• Project Managers
• Quantity Surveyors
• Procurement Managers
• Estimators
• Precast Companies
• Infrastructure Contractors

Key Responsibilities

Lead Generation & Funnel Management

• Build and optimise high-converting lead generation funnels.
• Create landing pages focused on quote requests and project enquiries.
• Develop downloadable resources, BOQ request forms, capability statements, and quote funnels.
• Increase inbound enquiries across all product and service categories.
• Implement lead nurturing workflows and automated follow-up systems.
• Improve conversion rates across every stage of the buyer journey.

Paid Advertising

• Manage and optimise Google Search campaigns targeting construction-related keywords.
• Build and scale Meta advertising campaigns targeting builders and developers.
• Develop LinkedIn campaigns targeting construction decision-makers.
• Monitor and improve CPL, CPA, CTR, conversion rates, and ROAS.
• Continuously test, optimise, and scale campaigns generating qualified opportunities.

Website & SEO

• Improve national organic search rankings.
• Develop and execute SEO content strategies.
• Create and optimise service and product landing pages.
• Improve website conversion rates.
• Implement local SEO strategies across target markets.
• Conduct keyword research focused on commercial construction and building products.

CRM & Marketing Automation

• Build email automation and lead nurturing sequences.
• Implement lead scoring systems.
• Manage CRM integrations and marketing workflows.
• Develop automated follow-up campaigns.
• Track lead attribution and campaign performance.

Content Marketing

Create and manage content around:

• Steel Reinforcement
• Rebar Supply
• Steel Fixing
• Post Tensioning
• PVC Formwork
• Walling Systems
• Flooring Systems
• Building Products
• Construction Supply Solutions
• Commercial Construction
• Residential Construction
• Infrastructure Projects

Analytics & Reporting

• Weekly campaign reporting.
• Monthly marketing performance reviews.
• Lead quality analysis.
• Sales pipeline reporting.
• Revenue attribution reporting.
• ROI tracking across all marketing channels.

Essential Requirements

• 5+ years digital marketing experience.
• Proven B2B lead generation success.
• Advanced Google Ads experience.
• Strong LinkedIn advertising experience.
• Meta Ads experience.
• Strong SEO knowledge and implementation experience.
• Landing page and conversion funnel building expertise.
• CRM and marketing automation experience.
• Experience using analytics and reporting tools.
• Excellent written and spoken English.
• Ability to work independently and take ownership of marketing outcomes.

Highly Desirable

• Construction industry marketing experience.
• Building materials industry experience.
• Steel reinforcement industry experience.
• Civil construction marketing experience.
• Infrastructure sector experience.
• Experience marketing to builders, developers, and project managers.
• HubSpot experience.
• GoHighLevel experience.
• ClickFunnels experience.
• ActiveCampaign experience.
• Google Analytics 4.
• Google Tag Manager.
• Conversion Rate Optimisation (CRO) experience.

Key Performance Indicators (KPIs)

• Qualified leads generated per month.
• Quote requests generated.
• Cost per qualified lead.
• Cost per sales opportunity.
• Website conversion rate.
• Organic traffic growth.
• Marketing-sourced revenue.
• Sales opportunities created.
• Return on Advertising Spend (ROAS).
• Lead-to-opportunity conversion rate.

What Success Looks Like

Within 90 Days

• Lead generation funnels fully operational.
• Consistent flow of builder and developer enquiries.
• Automated follow-up sequences implemented.
• Reduced cost per qualified lead.
• Accurate reporting dashboard established.
• Measurable increase in inbound quote requests.

Within 12 Months

• Recognised as a leading supplier within target markets online.
• Predictable pipeline of inbound opportunities established.
• Significant increase in marketing-sourced revenue.
• Strong organic search presence across key product categories.
• Scalable digital marketing system consistently delivering qualified leads to the sales team.