Opella→
Brand Manager at Opella in Taguig City
Job Description
Brand Manager
Location: Taguig City
- Job Title: Lactacyd Brand Manager, Philippines / ASEA Launch Excellence Lead
- Reporting to: ASEA Zone Brand Lead, Lactacyd
- Country: Philippines
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
About the Job
As Lactacyd Brand Manager, Philippines / ASEA Launch Excellence Lead, you will drive brand growth, business performance, and long-term success for Lactacyd in the Philippines while championing launch excellence across ASEA.
Working with cross-functional teams and local and Zone stakeholders, you will define and execute brand strategies that strengthen consumer preference, grow market share, and deliver sustainable business results.
You will combine strategic thinking, analytical expertise, and collaboration to translate market insights into impactful marketing initiatives.
You will also lead the development of a robust launch playbook for upcoming Lactacyd innovations across ASEA in partnership with cross-functional teams to enable successful, scalable launches.
Main Responsibilities
- Develop and execute brand strategies for Lactacyd in the Philippines to drive sales growth, market share gains, and consumer preference, ensuring compliance with local regulations and company guidelines.
- Translate market trends, competitive activity, consumer behavior, and healthcare professional insights into growth opportunities and strategic decisions.
- Develop and execute integrated marketing and communication plans, optimizing the marketing mix across consumer and professional audiences.
- Monitor brand performance and campaign effectiveness, adjusting plans, messaging, and channels to maximize business impact.
- Manage and optimize the brand portfolio, identifying opportunities for innovation, portfolio enhancement, and improved profitability.
- Partner with Sales, Medical, Regulatory, and Supply Chain to deliver business objectives and product initiatives.
- Support sales budget planning and the management of advertising and promotional investments to ensure efficient resource allocation and strong return on investment.
About You
- 10-12 years of experience in marketing, trade marketing, or a related commercial role in the FMCG or personal care sectors.
- Strong analytical skills, with the ability to translate market and business data into actionable insights, strategies, and business plans.
- Solid understanding of brand management principles, marketing fundamentals, budgeting, and forecasting.
- Knowledge of personal care market dynamics, trends, and the competitive landscape is highly valued.
- Proven project management skills, with the ability to coordinate stakeholders and manage competing priorities in a fast-paced environment.
- Excellent communication, relationship-building, and cross-functional collaboration skills.
- Positive, proactive, and adaptable mindset with strong teamwork and leadership capabilities.
- Degree in Marketing, Business Administration, Economics, or a related field.
- Fluency in English required.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.