Manager, Media Buyer - TikTok at One Park Financial in Miami, FL

Company Overview:

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company’s expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech

• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths

• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact

• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health

• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company’s expansion and success

About the Role

We are looking for a Manager, Media Buyer to own and grow OPF's TikTok advertising program. TikTok is a growing channel for reaching small business owners, and especially bilingual entrepreneurs, with authentic, creator-led storytelling. You will run campaigns day to day, work closely with creators and our creative team on native content, and help turn TikTok into a scalable, efficient source of qualified merchants.

Responsibilities:

• Launch, manage, and optimize TikTok Ads campaigns across prospecting and retargeting, including Lead Generation and website conversion objectives.
• Manage budgets and daily pacing to hit CPL and cost-per-qualified targets.
• Run a fast creative testing cadence with the creative team and creators: hooks, formats, Spark Ads, and English/Spanish variants built natively for the platform.
• Source and coordinate creators and UGC through TikTok One (Creator Marketplace) and partner agencies.
• Partner with the Tagging Manager to maintain the TikTok Pixel and Events API, and support offline conversion feedback.
• Stay compliant with TikTok's financial services advertising policies and coordinate with Compliance on claims and disclosures.
• Monitor trends, sounds, and formats on the platform and translate them into testable ad ideas.
• Prepare weekly performance reports with clear insights and next steps.
• Collaborate with the Meta and Omnichannel buyers to share learnings on creative and audiences.

How Success Is Measured

• Efficient spend growth at target cost per qualified lead.

• Creative testing velocity and creative fatigue management.

• Lead quality and lead-to-funded rate from TikTok traffic.

• 2–4 years of hands-on paid social media buying, with at least 1 year managing TikTok Ads campaigns directly.

• Working knowledge of TikTok Ads Manager, Spark Ads, Lead Generation, Pixel, and Events API.

• Strong creative instinct for short-form vertical video and what makes content native to TikTok.

• Solid analytical skills in Excel/Google Sheets and platform reporting.

• Organized, fast-moving, and comfortable testing and iterating weekly.

• Clear written and verbal communication.

Nice to Have

• Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.

• Experience working with creators or managing UGC programs.

• Experience in financial services, fintech, or SMB lead generation.

• Exposure to Meta or other paid social platforms.

• TikTok Academy or similar certifications.

• Competitive salary

• Performance-based incentives

• Comprehensive health, dental, and vision benefits

• 401(k) and paid time off

• The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth

• Growth and development opportunities

• Dynamic and collaborative work environment

• Company events and team-building activities