DIGITAL MARKETING & E-COMMERCE OFFICER at Nure Skin in Makati

DIGITAL MARKETING & E-COMMERCE OFFICER

Brand: Nure Skin

Employment Type: Full-time

Reporting To: Brand & Business Lead / Founder

Recommended Salary: ₱35,000–₱40,000 per month, plus performance incentives

Position Objective
The Digital Marketing & E-commerce Officer will manage Nure’s online presence and help convert digital activities into measurable sales. The position will oversee the website, online marketplaces, social media campaigns, paid advertising, customer retention and e-commerce performance.

This is a hands-on role for someone who can execute campaigns, analyze results and continuously improve Nure’s online sales.

Key Responsibilities

1. E-commerce Management

· Manage Nure’s Shopify website and official stores on Shopee, Lazada and TikTok Shop.

· Upload and maintain product descriptions, photos, prices, bundles and promotional offers.

· Ensure that products, inventory and promotions are accurate across all platforms.

· Coordinate online orders, fulfillment, delivery concerns, returns and refunds with the operations team.

· Improve the online customer journey, checkout process and conversion rate.

· Prepare online promotions for product launches, payday sales and seasonal campaigns.

2. Digital Marketing

· Execute Nure’s digital marketing plan across Facebook, Instagram, TikTok, Google and other relevant platforms.

· Create and manage monthly campaign and content calendars.

· Set up, monitor and optimize Meta and Google advertising campaigns.

· Track advertising spending, customer acquisition cost, conversion rate and return on advertising spend.

· Recommend which campaigns should be increased, revised or discontinued based on performance.

Coordinate with outsourced designers, photographers, videographers and content creators.

3. Content and Social Media

· Prepare campaign briefs, captions, product information and promotional materials.

· Ensure all content follows Nure’s brand identity, tone and positioning.

· Coordinate short-form videos, product demonstrations, testimonials and educational skincare content.

· Monitor messages, comments, reviews and online customer feedback.

· Maintain a consistent posting schedule across Nure’s social media accounts.

· Ensure that product claims and marketing materials are approved before publication.

4. Customer Retention

· Build and maintain Nure’s customer database.

· Develop email, SMS and messaging campaigns for product education, repurchase and customer reactivation.

· Create programs for repeat purchases, referrals, bundles and loyalty rewards.

· Monitor customer reviews and identify recurring concerns or opportunities.

· Coordinate with Cara Laser branches to encourage product trials and repeat purchases.

5. Reporting and Analysis

· Submit weekly and monthly reports covering

· Online sales by platform

· Advertising spending and return

· Website traffic and conversion

· Best-selling and slow-moving products

· Customer acquisition cost

· Repeat-purchase rate

· Campaign performance

· Inventory and fulfillment concerns

· Recommend practical actions based on the data.

· Monitor competitors, skincare trends, pricing and promotional activities.

· Maintain an updated dashboard for management review.

Qualifications

· Bachelor’s degree in Marketing, Business, Communications, E-commerce or a related course.

· At least two to four years of experience in digital marketing or e-commerce.

· Experience with skincare, beauty, wellness, retail or consumer products is preferred.

· Hands-on experience with Shopify or a similar e-commerce platform.

· Working knowledge of Shopee, Lazada and TikTok Shop.

· Experience managing Meta Ads; Google Ads experience is an advantage.

· Familiarity with Google Analytics, Meta Business Suite and platform sales dashboards

· Able to understand sales, conversion rates, advertising costs and campaign profitability.

· Strong written and verbal communication skills.

· Organized, detail-oriented and capable of managing several campaigns and platforms.

· Basic Canva, photo-editing or video-editing skills are preferred.

· Must be comfortable working in a startup environment and taking ownership of results.

Preferred Candidate

Nure is looking for someone who:

· Thinks about sales, not only likes, followers and views.

· Can execute campaigns independently with minimal supervision.

· Understands premium skincare branding.

· Uses data when making recommendations.

· Responds quickly to changing sales performance.Coordinates effectively with creative, operations, sales and branch teams.

· Is resourceful, accountable and focused on continuous improvement.

Initial Performance Expectations

During the first 90 days, the employee should be able to:

· Complete the setup and optimization of Nure’s website and online stores.

· Establish an organized monthly content and campaign calendar.

· Launch and monitor initial digital advertising campaigns.

· Create a weekly e-commerce and digital performance dashboard.

· Build a customer database and basic retention program.

· Identify Nure’s best-performing products, audiences and marketing channels.

· Recommend a clear plan for increasing online sales and repeat purchases.

Key Performance Areas

Performance will be measured based on:

· Online net sales

· Return on advertising spend

· Customer acquisition cost

· Website and marketplace conversion rate

· Repeat-purchase rate

· Campaign execution and timeliness

· Accuracy of product listings and promotions

· Customer response time

· Quality and accuracy of management reports

Important Scope Clarification

This position is responsible for digital execution and e-commerce sales performance. Professional photography, major video productions, advanced graphic design and large influencer campaigns may be outsourced or handled through approved suppliers. Advertising budgets and production expenses are separate from the employee’s compensation.

Pay: Php35,000.00 - Php40,000.00 per month

Work Location: In person